Parachute makes excuses for people who love the great indoors

You don't want to go outside. Then you'd have to deal with people, and taxes and the "news." Stay in bed, where everything is wonderful.

That's the sentiment in bed and bath brand Parachute's new campaign. Images running on the subway, billboards, taxis and kiosks in New York City feature winking nods to nodding off and getting 40 winks: "The city has enough people today," "Deadlines are a social construct," "If I die, tell naps I loved them."

Parachute opens its first brick-and-mortar location in Manhattan later this month, and the campaign spreads to Los Angeles soon. The spots are from independent agency Office of Baby, which was also responsible for the eye-catching "Find Your Place" work for StreetEasy.