A bereaved father opens a nursery in 'Touch of Care' campaign from Vicks

Latest film from Publicis comes from South Africa

Published On
Mar 17, 2020

Editor's Pick

In these trying times, it's uplifting to see messages like the ongoing "Touch of Care" campaign from Vicks, which has shined the spotlight on how others have made it through their hardships with the help of compassionate heroes. 

The latest spot from Publicis Singapore comes from South Africa, and re-enacts the real life story of Lizo Tom. He had lost his six-year-old son, but his bereavement spurred him on to care for others, inspired by the woman who brought him up as an abandoned child.

Tom was left at the hospital by his mother after he was born. He then met Mama Abisana at a children’s home and she cared for him despite not being related by blood. He founded the Luvuyo Center for Early Childhood Development and Care in honour of Mama Abisana and his late son Luvuyo. Tom is played by an actor but in the end of the spot, directed by Zwelethu Radebe via Egg Films, we see the real-life Lizo Tom. 

Like the other films in the series, the film aims to explore the meaning of "care" and the impact it can have. Other films in the series have depicted the stories of an HIV positive child, and a girl with a rare skin condition, as well as the people that sacrificed so much to care for them

Credits

Date
Mar 17, 2020
Client :
Vicks
Agency :
Publicis-Singapore
Vice President, P&G Healthcare AMA :
Aalok Agrawal
Regional Associate Brand Director, VICKS, AMA :
Akhilesh Negi

Brand Manager, P&G Healthcare, South Africa :
Prenessa Pillay
Associate Brand Manager, P&G Healthcare, AMA :
Rahat Chawla
Associate Brand Manager, P&G Healthcare, South Africa :
Abulele Dilima
Chief Creative Officer, Global Clients :
Ajay Thrivikraman
Creative Team :
Donna Dimayuga
Creative Team :
Paolo Villones
Account Management :
Natalie VanderVorst
Account Management :
Prachi Partagalkar
Account Management :
Jessica Geli
Account Management :
Sophie Ow
Account Planning :
Jordan Price
Agency Producer :
Debra Wong
Agency Producer :
Jeigh Santarina
Director :
Zwelethu Radebe
Production House :
Egg Films
Executive Producer :
Saskia Rosenberg
PR Agency :
MSL
Team Lead :
Tamryn Sher

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Project Type