PlayStation : Victory Dance: Grenade
Published On
Nov 19, 2014
Editor's Pick
PlayStation debuted this series of spots on its "Greatness Awaits" website. The "Victory Dance" campaign, out of agency BBH New York, features some of the New York City Ballet's finest performing dramatic interpretations of gaming feats. Every ad represents an iconic PlayStation genre ranging from war games and space invasions to cops-and-robbers and sports (including basketball, soccer and football.)
In each one, dancers execute beautiful choreography before shifting into instinctive victory dances -- all evoking excitement or lording their triumphs over their opponents.
Credits
- Date
- Nov 19, 2014
- Brand :
- PlayStation
- Client :
- PlayStation
- Director :
- Jonathan Augustavo
- Senior Vice President, Brand Marketing :
- Guy Longworth
- Vice President, Platform Marketing :
- John Koller
- Senior Director :
- Franco de Cesare
- Senior Brand Manager :
- Tyler Vaught
- Brand Manager :
- Cristian Cardona
- Associate Brand Manager :
- Cody Morales
- Associate Brand Manager :
- Mia Putrino
- Chief Creative Officer :
- John Patroulis
- Executive Creative Director :
- Ari Weiss
- Creative :
- Dave Brown
- Creative :
- Ian Hart
- Art Director :
- Joyce Kuan
- Copywriter :
- Jamie Rome
- Head of Integrated Production and Technology :
- Carey Head
- Head of Content Production :
- Kate Morrison
- Senior Content Producer :
- John Riddle
- Content Producer :
- Christina Carter
- Senior Producer :
- Douglas Stivers
- UX Director :
- Kelly Bignell-Asedo
- Creative Technologist :
- Anthony Terruso
- Head of Art Production :
- Rebecca O'Neill
- Director, Strategy :
- Kendra Salvatore
- Head of Communications Planning :
- Julian Cole
- Comms Planner :
- Ben Zoll
- Head of Business Affairs :
- Sean McGee
- Partner/Talent :
- New York City Ballet
- Choreographer :
- Troy Schumacher
- Dancer :
- Olivia Boisson
- Dancer :
- Zachary Catazaro
- Dancer :
- Emilie Gerrity
- Dancer :
- Craig Hall
- Dancer :
- Brittany Pollack
- Dancer :
- Amar Ramasar
- Senior Director, Marketing :
- Karen Girty
- Director, Media Projects :
- Ellen Bar
- Director, Coporate Relations :
- Fredrick Wodin
- Manager of Corporate Relations :
- Galina Khitrova
- Production :
- Skunk
- Managing Partner, Executive Producer :
- Matt Factor
- Executive Producer :
- Shelly Townsend
- Head of Production :
- Jeanne Stawiarski
- Producer :
- Annalise Rowane
- Director, Photography :
- Sing Howe Yam
- Production Designer :
- Michael Bednark
- 1st Assistant Director :
- Arle Bordas
- 2nd Assistant Director :
- John Scott Wilson
- Production Supervisor :
- Rosanna Pandolfo
- Production Assistant :
- Ruth Martinez
- Editorial/Post Production :
- Arcade Edit
- Editor :
- Nick Rondeau
- Assistant Editor :
- Dan Gutterman
- Flame Artist :
- Tristian Wake
- Executive Producer :
- Sila Soyer
- Producer :
- Lauren Cancelosi
- Telecine :
- The Mill
- Colorist :
- Fergus McCall
- Executive Producer :
- Dee Allen
- Producer :
- Heath Raymond
- Original Music :
- Beacon Street Studios
- Executive Producer :
- Adrea Lavezzoli
- Licensed Music :
- APM Music
- Audio Mixing :
- Sound Lounge
- Partner/Mixer :
- Tom Jucarone
- Executive Producer :
- Vicky Ferraro
- Producer :
- Toria Sheffield
- Digital Design and Development :
- Domani Studios
- Creative Director :
- Jon Lander
- Senior Designer :
- Dan Ashley
- Interactive Developer :
- Steve Matysik
- Interactive Developer :
- Steve Young
- Director, Front-End Technology :
- Matt Wilcox
- Quality Assurance :
- Taylor Hills
- Interactive Producer :
- Nirmala Shome
- Agency :
- BBH-New York
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