This video game is controlled by bananas

Canadian grocer No Frills and John St created Frill Blaster Pro, which even comes with a banana recipe

Published On
Sep 08, 2021

Editor's Pick

Canadian retailer No Frills has entertained us before with its out-of-the-box marketing ideas from agency John St, including a "physical distancing rap" for the pandemic which eventually turned into a whole album about shopping. Its newest stunt is equally attention-grabbing.

Back in 2019, John St created an online retro-style video game called "Aisles of Glory: Legends of the Haul" for No Frills, and it's now brought out an updated version. It features a new controller for the game itself which is, literally, bananas. Developed in partnership with WonderMakr, it uses capacitive touch technology to transform ordinary bananas into controller buttons, so that tapping on the fruit moves your character.

The "Frill Blaster Pro" controller box was released to select gaming influencers on TikTok and Twitch; one of the resulting unboxing videos can be seen here. Inside are three bananas, stickers for labeling the buttons, and a set-up manual complete with banana configuration ideas. There are also disposal directions, in the form a "killer banana bread recipe."

The updated game is available until Sept. 16. As well as the banana controller, this year’s update also features new prizes, grocery aisle-themed levels, and new character modes that can be unlocked via No Frills receipt codes. There is also a chance for the top scorer to be immortalized as an 8-bit character in next year’s version of the game.

John St, of course, has had good practice in gamifying things this year; last month it recreated its own office in Minecraft in order to celebrate its 20th anniversary with a virtual event. 


Sep 08, 2021
Client :
No Frills
Agency :
john st-Toronto
SVP Marketing :
Meghan Nameth
VP Marketing :
Andy MacPherson
Director Marketing :
Randi Casey
Sr. Brand Manager :
Scott Lyons
Director External Communications :
Aly Vitunski
Senior Manager Creative Content :
Kara Smith
PR Specialist :
Jessica Gauci
Chief Creative Officer :
Cher Campbell
Creative Director :
Jess Willis
Associate Creative Director :
Alex Manahan
Associate Creative Director :
George Lin
Copywriter :
Emma Lorenzi
Art Director :
Brian Zheng
Designer :
Carol Hung
Executive Producer :
Matthew DeWaal
Producer :
Danielle Lloyd
Producer :
Alexandra Ungureanu
Client Service Director :
Allison Ballantyne
Business Lead :
Christy Cusack
Account Supervisor :
Ariel Segal
Account Supervisor :
Kelly Brennan
Chief Strategy Officer :
Megan Towers
Strategy Director :
Colin Carroll
Banana Controller Fabrication :
Producer :
Rasheed Hussain
Creative Technologist :
Garrett Reynolds
President & Chief Innovation Officer :
Mark Stewart
Game Production :
Relish Interactive
Creative Director :
Justin Sadler
Creative Director :
Ram Kanda
Art Director :
Alyssa Munaretto
Designer :
Treawna Harvey
Illustrator :
Jesse Millest
Illustrator :
Jimena Castillo
Illustrator :
Anthony Chavaria
Development Lead :
Derek Martin
Development Lead :
Rick Mason
Developer :
Cody Chartrand
Developer :
Aaron Bernstein
Testing :
Matt Fleming
Producer :
Phil Leuenberger
Producer :
Pebble Lee
Producer :
Joshua Doherty

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