Siri and Alexa 'marry' in this Pride-themed campaign

Campaign from Vienna's tourist board highlights the Austrian capital as an LGBTQ+ destination ahead of EuroPride

Published On
Apr 25, 2019

Editor's Pick

Siri and Alexa might be rivals, but it seems they're in love.

Ahead of Vienna's EuroPride celebration in June, the Austrian capital is highlighting itself as an LGBTQ+ destination with an AI-themed stunt in which the two AI assistants "get married."

Working with German agency Serviceplan, digital studio and Vangardist magazine, the Vienna Tourist Board programmed the Apple and Amazon devices not only to speak to each other but also to exchange vows in a special ceremony at the city's Belvedere Castle. The audience included Austrian LGBTQ+ celebrities. 

The video of the stunt is being promoted on social media. Alexander Nagel, creative director of Serviceplan Campaign, says in a statement: "It was fascinating to see how emotionally the wedding guests reacted to the marriage vows between Siri and Alexa. In the campaign, we were able to use technology in a skillful way to set an example for more humanity and equality."

To make it possible, developed a special Alexa Skill called "The Pride Skill," which is officially available in the Amazon Skill Store—so that anyone else who wants to get Siri and Alexa to exchange vows can do it too. There's also a campaign site at that provides additional content about the couple, including wedding pictures and several short videos that imagine the entire love story of Siri and Alexa, from the first date to the honeymoon.


Apr 25, 2019
Client :
Vienna Tourist Board
Agency :
Managing Director :
Alexander Nagel
Managing Partner :
Christoph Everke
Senior Account Manager :
Julia Meinetsberger
Senior Account Manager :
Jeferson Lopes Cocate
Copywriter :
Nedim Aktas
Junior Art Director :
Elena Sorokova
Senior Art Director :
Rebecca Labiner
Senior Copywriter :
Alessia Coschignano
Junior Copywriter :
Hendrik Haupt
Creative Director :
Moritz Dornig
Creative Director :
Matthias Schuster
Global Chief Creative Officer, Serviceplan :
Alexander Schill
Worldwide Executive Director, Serviceplan :
Jason Romeyko
Chief Creative Officer, Serviceplan Germany :
Matthias Harbeck
Creative Managing Director, Plan.Net :
Markus Maczey
Serviceplan Corporate Communications :
Petra Strobl
Serviceplan Corporate Communications :
Lee Sharrock
Serviceplan Corporate Communications :
Claudia Kirchmair
Serviceplan Corporate Communications :
Sina Vonhausen
Account Management :
Franziska Borgwald
Digital Creative :
Richard Wegele
Digital Creative :
Lilia Jaafar
Digital Creative :
Philipp Elsner
Creative Code, Plan.Net Innovation Studio :
Jonas Heitzer
Production Company :
PPM Film
Producer :
Sebastian Larossa-Lombardi
Sound Design/ Music Company :
Music Supervisor :
Dolf Bekker
Editing Company :
Post Production :
Director :
Georg Blume
Line Producer :
Werner Brunthaler
Neverest Post Production :
Manuel Kotulla
Neverest Post Production :
Inés Kossack
Neverest Post Production :
Timon Patris
Neverest Post Production :
Andrea Lee

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