An invisible runner and her dog are no problem for a Volkswagen that can see in the dark

A spooky spot from adam&eveDDB highlights Night Vision tech

Published On
Feb 21, 2020

Editor's Pick

It’s a quiet night in the city, and a woman and her dog are out for a run. At least it seems that way in a new ad for Volkswagen from adam&eveDDB. Eerie effects illustrate how the evening darkness renders them virtually invisible to the naked eye—keys float and doors open and close on their own. Only the occasional shadow beneath a streetlight and the chill mist of steady breathing give away their location on the dark street.

Across town, the day is done, and a working dad heads home, on an obvious collision course with runner and pup. She is, after all, invisible, and distractions abound.

Fortunately, his car has better eyes than any human. The infrared camera detects the runner’s heat signature—and that of her loyal companion—well before crossed paths can become a tragic accident.

The cinematic spot for Volkswagen’s Touareg Black Edition is from adam&eveDDB and is directed by Niclas Larsson via new-land London, with music composition by Carlos Cipa and post-production by Untold Studios.

Credits

Date
Feb 21, 2020
Client:
Volkswagen
Agency:
Adam & Eve/DDB
Head of Marketing Volkswagen UK:
Geraldine Ingham
National Communications Manager Volkswagen UK:
Glyn Butterworth
Communications Manager Volkswagen UK:
Katie Blesovsky
Chief Creative Officer:
Richard Brim
Executive Creative Director:
Ant Nelson
Executive Creative Director:
Mike Sutherland
Creative Director:
Paul Knott
Creative Director:
Tim Vance
Copywriter:
Paul Knott
Art Director:
Tim Vance
Agency Producer:
Nikki Cramphorn
Agency Producer:
Nia Maclean
Planner:
Sarah Morning
Managing Partner:
Michael McConville
Account Director:
David Woolfe
Account Director:
Steve Halliday
Business Affairs:
Dolores King
Business Affairs:
Klaudia Jozewicka
Media Agency:
PHD
Media Planner:
Matt Holiday
Media Planner:
Michael Bensley
Production Company:
New-Land
Executive Producer:
Trine Pillay
Director:
Niclas Larsson
Cinematographer:
Linus Sandgren
Editor:
Carla Luffe
Post Production:
Untold Studios
Post Producer:
Ian Berry
Post Producer:
Ellie Joseph
VFX Supervisor:
Tom Raynor
VFX Supervisor:
Alex Gabucci
Colorist:
Sofie Borup
Music:
Leland Music
Music Supervisor:
Abi Leland
Music Supervisor:
Toby Williams
Audio Post Production:
Factory Studios
Soundtrack name and composer:
Carlos Cipa
Sound Designer:
Anthony Moore
Sound Designer:
James Utting
Sound Producer:
Deborah Whitfield
Grade:
Company 3

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