Nagging parents are the villains in VW's high-speed car chase ad

Ogilvy Cape Town's spot for the T-Cross features a couple being pressured to marry

Published On
Oct 15, 2019

Editor's Pick

The high-speed car chase may be a staple of auto advertising, but an ad for the Volkswagen T-Cross from South Africa puts a funny new spin on the genre.

The spot, by Ogilvy Cape Town, features a young couple in a diner who are suddenly interrupted by searchlights from outside. It's their parents and families, who have turned up to pressure the couple into getting married. They escape in the T-Cross in a dramatic chase—one mom pursues in a helicopter while another speeds by in a taxi, announcing via megaphone that she wants grandchildren. They seem to get away—but can they really escape? The tagline is "Play by your rules."

The spot was shot in downtown Johannesburg by director Anton Visser of Patriot. The ad also happens to be one of the first to showcase the brand's newly revamped logo.)

 

Credits

Date
Oct 15, 2019
Client:
Volkswagen (South Africa)
Agency:
Ogilvy-Cape Town
Client Representative:
Meredith Kelly
Client Representative:
Loryn Symons
Chief Creative Officer:
Pete Case
Executive Creative Director:
Tseliso Rangaka
Associate Executive Creative Director:
Nicholas Wittenberg
Creative Director:
Mike Martin
Creative Director/ Copywriter:
Alex Goldberg
Associate Creative Director / Art Director:
Riaan van Wyk
Client Service:
Tom Prentice
Client Service:
Chris Spencer
Client Service:
Daniella Mugno
Strategist:
Gina Shreuder
Production Company:
Patriot
Director:
Anton Visser
Director of Photography:
Devin Toselli
Editor:
Sakkie Berge
Post:
Left
Producer:
Zayd Halim
Sound Design:
The Workroom
Sound Engineer:
Stephen Webster
Music Supervisor:
Marc Algranti

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