Volkswagen SUVs give people movie-star confidence in the direst situations

David Shane directs comedic ITV identity campaign via Adam&Eve/DDB

Published On
Oct 10, 2019

Editor's Pick

Volkswagen has enlisted the directing talents of comedy pro David Shane for a new set of ads for its ITV Movies sponsorship in the U.K., revolving around the idea that its SUV models give you "movie star confidence."

The idents, created by Adam & Eve/DDB, depict various scenarios in which a driver, faced by the kind of situation that in the movies, at least, would spell disaster, acts supremely confident and relaxed.

These include: a defense lawyer whose client is seemingly guilty as hell; an American spy who tries to show off his dodgy Russian at a road block; a mother who attempts to fill up her car with gas while escaping from zombies and a chauffeur who lets slip his relationship with the wife of an official at an inopportune moment. In all of them, Shane's touch is evident as he blends the humor with tension and a bit of the macabre. 

The work comprises 26 idents to promote Volkswagen’s ongoing sponsorship of ITV Movies, including 15-, 10- and five-second versions, as well as the longer films seen here for use online.

The brand and agency have a history of sophisticated film sponsorship, with the independent cinema sponsorship series "Made for real life, not the movies," which spoofed cinematic genres with a car-related twist.



Oct 10, 2019
Client :
Agency :
Adam & Eve/DDB
Chief Creative Officer :
Richard Brim
Executive Creative Director :
Ant Nelson
Executive Creative Director :
Mike Sutherland
Copywriter :
Matt Gay
Art Director :
Matt Gay
Head of Film :
Ben Sharpe
Agency Producer :
Rebecca Holt
Planner :
Sarah Morning
Managing Partner :
Michael McConville
Business Director :
Matt Harris
Account Director :
Steve Halliday
Account Manager :
Andy Billman
Designer/Typographer :
King Henry
Media Agency :
Media Planner :
Matt Holiday
Media Planner :
Michael Bensley
Production Company :
O Positive
Director :
David Shane
Producer :
Nell Jordan
Executive Producer :
Ralph Laucella
Executive Producer :
Nell Jordan
Executive Producer :
Marc Grill
Production Manager :
Alex Yiaxis
Cinematographer :
Stuart Dryburgh
Production Designer :
Vova Radlinskiy
Stylist :
Gabriela Yiaxis
Zombie Prosthetics :
Barrie Gower
Production Service Company :
Radioaktive Film
Editing Company :
The Quarry
Editor :
Paul Watts
Post Production :
Untold Studios
Post Producer :
Ian Berry
Post Producer :
Helen Tang
VFX Supervisor :
Omar Akkari
2D Artist :
George Rockcliffe
2D Artist :
Katie Rhodes
2D Artist :
Grant Connor
2D Artist :
Rich McKean
Grade :
Company 3
Colorist :
Tom Poole
Audio Post Production :
750 MPH
Sound Designer :
Sam Ashwell
Music Supervisor :
Emily Pritchard
Music :
Twenty Below Music

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