Volkswagen uses zoetropes to illustrate a populist message in first ad for the ID4

Johannes Leonardo created spot for the electric crossover that broke in NFL playoffs

Published On
Jan 11, 2021

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Volkswagen of America is launching its first set of TV commercials for its upcoming ID4 battery-electric compact crossover that aims to drive home the company's message of delivering electric mobility to the millions, instead of just the millionaires.

The spot uses a line of zoetropes — a 19th century invention that uses a spinning disc of images to create a moving picture — to illustrate advances in transportation, from the invention of the wheel to the horse and cart, steam train and eventually to the electric car, as a woman climbs into the passenger side of an ID4 and rides away. It finishes with a written message: "History is made, when it's made for everyone."

The ad, which debuted Saturday during NFL Wild Card games, was created by Johannes Leonardo. It was directed by Sam Brown, filming in a single shot, and features an original orchestral track, "Two Maps" by Seth Olinsky. All the zoetropes in the film were constructed from scratch, and the film uses animation techniques that harness sequences of hand-drawn illustrations, vintage photographs, and animations to both give the illusion and history of motion. 

The VW ID4 will go on sale in March at a starting price of $41,190, including shipping but excluding any federal or state incentives, after VW delayed iInitial plans to launch it in December in the U.S. 

 

Credits

Date
Jan 11, 2021
Client :
Volkswagen
Agency :
Johannes Leonardo
President and CEO :
Scott Keogh
EVP Sales & Marketing :
Duncan Movassaghi
President and CEO :
Scott Keogh
EVP Sales & Marketing :
Duncan Movassaghi
SVP Marketing :
Kimberley Gardiner
Director Brand and Retail Content :
Jennifer Clayton
Manager Advertising :
Chanel Barresi
Senior Specialist Brand Advertising :
Annabel Lyon
Specialist Brand Advertising :
Ladan Rafei
Chief Creative Officer :
Jan Jacobs
Chief Creative Officer :
Leo Premutico
Creative Director :
Kevin Watkins
Creative Director :
Jono Flannery
Copywriter :
Patrick Wells
Art Director :
Iwona Usakiewicz
Head of Production :
Maria Perez
Executive Producer :
Rebecca O'Neill
Associate Producer :
Haley Harris
Business Affairs Manager :
Joe Bringuier
Business Lead :
Ben Muldrew
Account Director :
Erandika Weerasinghe
Management Supervisor :
Mal Gretz
Account Manager :
Stephanie Loucas
Project Manager :
Sarah Scardillo
Group Strategy Director :
Mary Bakarich
Senior Strategist :
Eileen Zhao
Product Information Specialist :
Ryan Callahan
Film Production Company :
Imperial Woodpecker
Director :
Sam Brown
Executive Producer :
Doug Halbert
Producer :
Polly Ruskin
Director of Photography :
Sebastian Blenkov
Art Director :
Henry Boararos
Editor :
Sam Ostrove
Assistant Editor :
Nick Deliberto
Managing Partner :
Carr Schilling
Executive Producer :
Adam Becht
Producer :
Michelle Dorsch
Finish/VFX/Color Grade :
The Mill
Executive Producer :
Chris Allen
Executive Producer :
Clairellen Wallin
Producer :
Mia Saunders
Producer :
Shannon Botts
Production Coordinator :
Judit Jakli
Production Supervisor :
Julia Paskert
Creative Director :
Jorge Montiel
Creative Director :
Wes
Shoot Supervisor :
Wes
2D Lead Artist :
Gary Driver
3D Lead Artist :
Ben Blundell
2D Artist :
Thiago Dantas
2D Artist :
Pete Atack
2D Artist :
Kristian Reyes-Cabrera
2D Artist :
Charles Dockerill
2D Artist :
Ant Walsham
2D Artist :
Didem Ergor
2D Artist :
Fabien Coupez
2D Artist :
Anne Trotman
3D Artist :
Laurie Estampes
3D Artist :
Joe Besagni
Finish Artist :
Rich Watson
Finish Artist :
Holly McLean
Finish Artist :
Jeanette Eiternes
Design :
David Rowley
Design :
Kevan Lee
Colorist :
Seamus O’Keane
Colorist :
Thomas Mangham
Executive Producer :
Charlie Morris
Color Producer :
Evan Baur
Audio Finishing :
Lime Studios
Audio Mixer :
Rohan Young
Sound Designer :
Michael Anastasi
Executive Producer :
Susie Boyajan
Music House :
Lightning Studios
Composer :
Seth Olinsky
Licensed Music :
Two Maps

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