It's increasingly come to light that women are more likely to get injured in a car crash--partly because male crash test dummies are the standard. Feminist writer Caroline Criado-Perez has been highlighting the issue recently in a new book about data, and now Volvo is getting in on the issue by sharing its own safety research.
In a new global campaign by Forsman & Bodenfors called The E.V.A. Initiative (Equal Vehicles for All), Volvo is building a central digital library and encouraging others in the car industry to use it, in the interest of building safer cars.
“By collecting real-world data for a long time, it has been possible to identify what injuries arise in different accidents for men, women, and children,” says Dr. Lotta Jakobsson, senior technical specialist at Volvo Cars Safety Centre, in a statement.
A film seen here, directed by Laerke Herthoni via New Land, promotes the website, as well as outdoor and print ads
“As a woman stepping into a car, you just assume you are as well protected as a man,” says Sophia Lindholm, one of the creatives behind the campaign. “Unfortunately, this is not true in all cars--which is why Volvo wants to highlight this issue and actually do something about it” she continues.
The campaign comes as one of a raft of new safety initiatives launched by Volvo recently--including technology that uses cameras and sensors to tell if the driver is drunk.