Volvo's print ad shows you your chances of surviving a car crash

The car brand highlights once more that size matters when it comes to road accidents

Published On
Apr 08, 2019

Editor's Pick

Volvo is currently highlighting the relative safety of women in cars in its global EVA (Equal Vehicles for All) initiative, and in Sweden, it's using a clever print ad to ram the message home. 

Created by Forsman & Bodenfors, the ad simply invites the audience to put their hand on a handspan printed on the page, with the message: "Are you man enough to survive a car crash? Place your hand here."  The text goes on to explain that since most crash test dummies are based on the average male, the hand inside the ad is based on those same measurements. So, if your hand doesn’t fit -- you may be more likely to get injured in a car crash. 

The ad will be running in Sweden's biggest newspapers such as Dagens Nyheter, Svenska Dagbladet, Göteborgs-Posten and more, promoting Volvo's efforts to share its own data and emphasize greater safety for women in cars.