A trucker lives like a billionaire in latest from Volvo Trucks

New spot from Forsman & Bodenfors promotes its fuel savings

Published On
Aug 20, 2019

Editor's Pick

It's five years now since Volvo Trucks' ad "Epic Split," the Jean-Claude Van Damme ad that went viral and swept the board at Cannes (and later took home the Creative Effectiveness Grand Prix). 

Since then, the brand and agency Forsman & Bodenfors have made various efforts to replicate its success (including punking a parking valet and having a four-year-old steer a truck), but it's fair to say that none have been quite as memorable.

Their latest effort is a video featuring a trucker who feels like a millionaire, thanks to saving so much money with Volvo Trucks' new turbo compound engine. Set to the iconic "Fiddler on the Roof" song,  "If I Were a Rich Man" the ad, directed by Tomas Skoging of The Producers, it shows "Bob," the trucker, driving a gold-plated vehicle, being greeted with silver service in a truckers' cafe, getting massages and manicures, and finally, finding a big pile of cash has other uses when he visits the toilet. 



Aug 20, 2019
Client :
Volvo Trucks
Agency :
Forsman & Bodenfors
Advertisers Supervisor :
Rick Giamportone
Advertisers Supervisor :
Will Bender
Advertisers Supervisor :
Fredrik Klevenfeldt
Account Director :
Cilla Pegelow
Account Manager :
Helena Lignell
Creative :
Kim Cramer
Creative :
Lars Elfman
Creative :
Bjorn Engstrom
Creative :
Stefan Thomson
Creative :
Mattias Berg
Designer :
Jerry Wass
Designer :
Milly Björkman
Brand Strategist/Planner :
Daniel Sjöstrand
PR Strategist :
Bjarne Darwall
Digital Strategist :
Peter Gaudiano
Agency Film Producer :
Lena Sellman
Production Company :
The Producers
Director :
Tomas Skoging
Producer :
Mats Wolgers
Director of Photography :
Adam Frisch
Editor :
Henning Mark
Post Production :
Sound Mix :
Service Production :
Wonderful Content
Line Producer :
Michel Sassoon
Art Directions :
Peter van Vliet
Wardrobe Stylist :
Paula Rogers
Music Production :
Music Super Circus
Music Supervisor :
Woah Dad
Music Supervisor :
Jonas Quant
Media Agency :
Verizon Media
Still Photo BTS :
Patrick Daly

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