A trucker lives like a billionaire in latest from Volvo Trucks
New spot from Forsman & Bodenfors promotes its fuel savings
Editor's Pick
It's five years now since Volvo Trucks' ad "Epic Split," the Jean-Claude Van Damme ad that went viral and swept the board at Cannes (and later took home the Creative Effectiveness Grand Prix).
Since then, the brand and agency Forsman & Bodenfors have made various efforts to replicate its success (including punking a parking valet and having a four-year-old steer a truck), but it's fair to say that none have been quite as memorable.
Their latest effort is a video featuring a trucker who feels like a millionaire, thanks to saving so much money with Volvo Trucks' new turbo compound engine. Set to the iconic "Fiddler on the Roof" song, "If I Were a Rich Man" the ad, directed by Tomas Skoging of The Producers, it shows "Bob," the trucker, driving a gold-plated vehicle, being greeted with silver service in a truckers' cafe, getting massages and manicures, and finally, finding a big pile of cash has other uses when he visits the toilet.
Credits
- Date
- Aug 20, 2019
- Client :
- Volvo Trucks
- Agency :
- Forsman & Bodenfors
- Advertisers Supervisor :
- Rick Giamportone
- Advertisers Supervisor :
- Will Bender
- Advertisers Supervisor :
- Fredrik Klevenfeldt
- Account Director :
- Cilla Pegelow
- Account Manager :
- Helena Lignell
- Creative :
- Kim Cramer
- Creative :
- Lars Elfman
- Creative :
- Bjorn Engstrom
- Creative :
- Stefan Thomson
- Creative :
- Mattias Berg
- Designer :
- Jerry Wass
- Designer :
- Milly Björkman
- Brand Strategist/Planner :
- Daniel Sjöstrand
- PR Strategist :
- Bjarne Darwall
- Digital Strategist :
- Peter Gaudiano
- Agency Film Producer :
- Lena Sellman
- Production Company :
- The Producers
- Director :
- Tomas Skoging
- Producer :
- Mats Wolgers
- Director of Photography :
- Adam Frisch
- Editor :
- Henning Mark
- Post Production :
- Swiss
- Sound Mix :
- Plop
- Service Production :
- Wonderful Content
- Line Producer :
- Michel Sassoon
- Art Directions :
- Peter van Vliet
- Wardrobe Stylist :
- Paula Rogers
- Music Production :
- Music Super Circus
- Music Supervisor :
- Woah Dad
- Music Supervisor :
- Jonas Quant
- Media Agency :
- Verizon Media
- Still Photo BTS :
- Patrick Daly
Need a credit fix? Contact the Creativity Editors
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