A trucker lives like a billionaire in latest from Volvo Trucks

New spot from Forsman & Bodenfors promotes its fuel savings

Published On
Aug 20, 2019

Editor's Pick

It's five years now since Volvo Trucks' ad "Epic Split," the Jean-Claude Van Damme ad that went viral and swept the board at Cannes (and later took home the Creative Effectiveness Grand Prix). 

Since then, the brand and agency Forsman & Bodenfors have made various efforts to replicate its success (including punking a parking valet and having a four-year-old steer a truck), but it's fair to say that none have been quite as memorable.

Their latest effort is a video featuring a trucker who feels like a millionaire, thanks to saving so much money with Volvo Trucks' new turbo compound engine. Set to the iconic "Fiddler on the Roof" song,  "If I Were a Rich Man" the ad, directed by Tomas Skoging of The Producers, it shows "Bob," the trucker, driving a gold-plated vehicle, being greeted with silver service in a truckers' cafe, getting massages and manicures, and finally, finding a big pile of cash has other uses when he visits the toilet. 

 

Credits

Date
Aug 20, 2019
Client:
Volvo Trucks
Agency:
Forsman & Bodenfors
Advertisers Supervisor:
Rick Giamportone
Advertisers Supervisor:
Will Bender
Advertisers Supervisor:
Fredrik Klevenfeldt
Account Director:
Cilla Pegelow
Account Manager:
Helena Lignell
Creative:
Kim Cramer
Creative:
Lars Elfman
Creative:
Bjorn Engstrom
Creative:
Stefan Thomson
Creative:
Mattias Berg
Designer:
Jerry Wass
Designer:
Milly Björkman
Brand Strategist/Planner:
Daniel Sjöstrand
PR Strategist:
Bjarne Darwall
Digital Strategist:
Peter Gaudiano
Agency Film Producer:
Lena Sellman
Production Company:
The Producers
Director:
Tomas Skoging
Producer:
Mats Wolgers
Director of Photography:
Adam Frisch
Editor:
Henning Mark
Post Production:
Swiss
Sound Mix:
Plop
Service Production:
Wonderful Content
Line Producer:
Michel Sassoon
Art Directions:
Peter van Vliet
Wardrobe Stylist:
Paula Rogers
Music Production:
Music Super Circus
Music Supervisor:
Woah Dad
Music Supervisor:
Jonas Quant
Media Agency:
Verizon Media
Still Photo BTS:
Patrick Daly

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