A trucker lives like a billionaire in latest from Volvo Trucks

It's five years now since Volvo Trucks' ad "Epic Split," the Jean-Claude Van Damme ad that went viral and swept the board at Cannes (and later took home the Creative Effectiveness Grand Prix). Since then, the brand and agency Forsman & Bodenfors have made various efforts to replicate its success (including punking a parking valet and having a four-year-old steer a truck), but it's fair to say that none have been quite as memorable. Their latest effort is a video featuring a trucker who feels like a millionaire, thanks to saving so much money with Volvo Trucks' new turbo compound engine. Set to the iconic "Fiddler on the Roof" song, "If I Were a Rich Man" the ad, directed by Tomas Skoging of The Producers, it shows "Bob," the trucker, driving a gold-plated vehicle, being greeted with silver service in a truckers' cafe, getting massages and manicures, and finally, finding a big pile of cash has other uses when he visits the toilet.

A trucker lives like a billionaire in latest from Volvo Trucks

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