Vuvuzela: BeIN Sports' Delightfully Annoying New Way to Change the Channel

TBWA/Chiat/Day, N.Y. Creates "Gamechanger" Vuvuzela to Promote International Sports Network

Published On
Mar 21, 2014

Editor's Pick

Sports fans now have a surefire, albeit annoying, way to commandeer their television sets. International sports network BeIN Sports and TBWA/Chiat/Day, New York have created a unique remote control, the "Gamechanger," a vuvuzela that changes the channel to BeIN when a user blows it.

For those of you unfamiliar with the instrument, it's a plastic horn that make a cacophonous honk when blown, and it's perhaps best known as a distraction deviced used by South African football fans during major games.

The BeIN invention uses an arduino platform to work: a mini microphone picks up the noise, read by a 32-bit microchip, which then transmits IR LED signals to cable boxes to change the channel. The video here demonstrates, to hilarious effect, how it works it various TV-viewing scenarios.

Fans who want to partake in the fun can get more info at and can make a request for a "Gamechanger" of their own on social media using the hashtag #beINgamechanger.

"The vuvuzela has, rightly or wrongly, become iconic for soccer fans," said BeIN Sports Marketing Director Juan Ochoa in a statement. "We're repurposing it for good, and in doing so showing BeIN Sports viewers and fans we share their love and passion for the great international sport."


Mar 21, 2014
Brand :
beIN Sports
Client :
beIN Sports
Executive Creative Director :
Matt Ian
Global Creative Director :
James Cheung
Copywriter :
Spencer Campbell
Art Director :
Mike Malz
Project Director :
Sophia Barnett-Wiltshire
Studio Digital Director :
Dima Farer
Studio Director :
Pasquale Bortone
Technology Director :
Jordan Holberg
Design Director :
Melatan Riden
UX Designer :
Cait Smith
Designer/ Animator :
Yuriy Lozitskiy
Designer :
Eric Lau
Print Services Manager :
Joni Adams
Print Services Manager :
Frances Cardona-Espinal
Senior Video Producer :
Kelcey Edwards
Producer :
Brittni Phillips
Production Designer :
Dan Kane
Photographer :
Erwin Brown
Compositing Artist :
John Turturro
Tech Consultant :
Ed Bear
Design Consultant :
Liz Zarro
Director :
Video Production Company :
Video Editor :
Brady Hammes
Video Editor :
Nida Vohra
Mold Production :
Agency :
TBWA/Chiat/Day-New York

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