Vuvuzela: BeIN Sports' Delightfully Annoying New Way to Change the Channel

TBWA/Chiat/Day, N.Y. Creates "Gamechanger" Vuvuzela to Promote International Sports Network

Published On
Mar 21, 2014

Editor's Pick

Sports fans now have a surefire, albeit annoying, way to commandeer their television sets. International sports network BeIN Sports and TBWA/Chiat/Day, New York have created a unique remote control, the "Gamechanger," a vuvuzela that changes the channel to BeIN when a user blows it.

For those of you unfamiliar with the instrument, it's a plastic horn that make a cacophonous honk when blown, and it's perhaps best known as a distraction deviced used by South African football fans during major games.

The BeIN invention uses an arduino platform to work: a mini microphone picks up the noise, read by a 32-bit microchip, which then transmits IR LED signals to cable boxes to change the channel. The video here demonstrates, to hilarious effect, how it works it various TV-viewing scenarios.

Fans who want to partake in the fun can get more info at and can make a request for a "Gamechanger" of their own on social media using the hashtag #beINgamechanger.

"The vuvuzela has, rightly or wrongly, become iconic for soccer fans," said BeIN Sports Marketing Director Juan Ochoa in a statement. "We're repurposing it for good, and in doing so showing BeIN Sports viewers and fans we share their love and passion for the great international sport."


Mar 21, 2014
beIN Sports
beIN Sports
Executive Creative Director:
Matt Ian
Global Creative Director:
James Cheung
Spencer Campbell
Art Director:
Mike Malz
Project Director:
Sophia Barnett-Wiltshire
Studio Digital Director:
Dima Farer
Studio Director:
Pasquale Bortone
Technology Director:
Jordan Holberg
Design Director:
Melatan Riden
UX Designer:
Cait Smith
Designer/ Animator:
Yuriy Lozitskiy
Eric Lau
Print Services Manager:
Joni Adams
Print Services Manager:
Frances Cardona-Espinal
Senior Video Producer:
Kelcey Edwards
Brittni Phillips
Production Designer:
Dan Kane
Erwin Brown
Compositing Artist:
John Turturro
Tech Consultant:
Ed Bear
Design Consultant:
Liz Zarro
Video Production Company:
Video Editor:
Brady Hammes
Video Editor:
Nida Vohra
Mold Production:
TBWA/Chiat/Day-New York

Need a credit fix? Contact the Creativity Editors

Project Type