A rushed rendition of 'Jingle Bells' conveys the deliciousness of Waitrose's Christmas food

Holiday revelers zip through holiday traditions in order to chow down in ads by Adam&Eve/DDB

Published On
Nov 12, 2018

Editor's Pick

Waitrose's food is so good that people just can't wait to get to it, in this year's holiday campaign for the John Lewis-owned U.K. grocer.

Agency Adam&Eve/DDB created a couple of light-hearted TV and cinema spots, in which people are hilariously impatient to get to the goodies. In one, seen here, a Christmas choir pianist races ridiculously fast through "Jingle Bells" after the organizer makes the mistake of announcing there are chocolate and cherry mince pies to eat after the concert. Another scenario sees a couple about to kiss tentatively under the mistletoe, when the woman hears the turkey's ready and rushes off to the next room leaving the man dangling.  The spots were directed by James Rouse at Outsider.

To launch the campaign, Waitrose also has a media tie-in on broadcaster ITV.  ITV will run a number of teasers for the campaign, during which  the continuity announcer will become distracted by the food before remembering to announce the next show. Viewers will then see other TV ads fast forwarded until they get to the Waitrose ad as it airs for the first time during "Coronation Street." The ITV partnership was conceived and brokered by media agency Manning Gottlieb OMD.

Further ads will break throughout the season, and other activity includes contextual ads on Channel 4's All4 catch-up TV channel suggesting "time for a mince pie" when shows are paused by the viewer.

It's fun stuff from Adam&Eve/DDB, but you'll have to be patient if you're wondering what the agency's John Lewis ad has to offer this year. The spot, rumored to feature Elton John, won't be out until the end of next week. 

Credits

Date
Nov 12, 2018
Client:
Waitrose
Agency:
Adam & Eve/DDB
Customer Director:
Martin George
Head of Marketing:
Rupert Ellwood
Senior Marketing Manager, Advertising:
Jo Massey
Marketing Manager:
Alia Ahmad
Marketing Manager:
James Ward
Assistant Marketing Manager, Advertising:
Becky Hofstede
Chief Creative Officer:
Richard Brim
Creative Director:
Feargal Ballance
Creative Director:
Patrick McClelland
Copywriter:
Sali Horsey
Art Director:
Zoe Nash
Chief Strategy Officer:
David Golding
Planning Director:
Hugh De Winton
Managing Director:
Paul Billingsley
Account Director:
Abi Robinson
Account Manager:
Kathryn Armstrong
Account Manager:
Rosie Snowball
Account Manager:
Emily Gower
Project Manager:
Rasha Noronha
Agency:
Manning Gottlieb OMD
Media Planner:
Geraldine Ridgway
Media Planner:
Emma Hawkins
Head of Design:
Alex Fairman
Designer:
Danny Edwards
Designer:
Emma Vincent-Pagden
Agency Producer:
Louise Richardson
Agency Producer:
Chris Battye
Production Company:
Outsider
Producer:
Benji Howell
Director:
James Rouse
Director of Photography:
Stephen Keith Roach
Editing Company:
Work Editorial NY
Editor:
Bill Smedley
Editor:
Art Jones
Post Production:
Framestore
Post Producer:
Josh King
Colorist:
Steffan Perry
Music:
Siren
Audio Post Production:
Anthony Moore
Audio Post Production:
Dan Beckwith
Agency Producer:
Hannah Needham
Production Company:
MJZ
Executive Producer:
Lindsay Turnham
Producer:
Amy Appleton-Smith
Director:
Joy Kilpatrick
Director of Photography:
Stephen Keith Roach
Editing Company:
The Quarry
Editor:
Bruce Townend
Post Production:
Nineteen Twenty
Post Producer:
David Keegan
Colorist:
Steffan Perry
Music:
Siren
Audio Post Production:
Dan Beckwith
Agency Producer:
Olly Ravaux
Photographer:
Con Poulos
Production Company:
Hat Margolies
Production Company:
Lucid Representation
Retoucher:
Jon Webb
Head of Design:
Alex Fairman
Designer:
Danny Edwards
Designer:
Emma Vincent Pagden
Digital Designer:
Adrian Baker
Digital Designer:
Cain & Abel

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