Lionel Messi Needs to Get Serious in Adidas' World Cup Kickoff Ad

Football Pros Go Hardcore in Bold Anthem Spot

Published On
Jun 12, 2014

Editor's Pick

Previously, adidas brought the beautiful game indoors in a spot starring famous soccer pros in an unusual pickup match-slash-house party. But for World Cup Kickoff Day, the FIFA official sponsor and TBWA/Chiat/Day go "all in or nothing" on this bold production starring some of the game's biggest athletes. Directed by Fernando Meirelles and Cassiano Prada of O2 Films, it zeroes in on Lionel Messi, who rises from bed and texts "What's up? to his fellow athletes including Dani Alves, Bastian Schweinsteiger and Luis Suarez. Turns out, they're already out on the pitch or the gym, sweating their brains out in preparation for the big game.

The second act takes it up a notch, with high-octane scenes from the field, cut to the throbbing intensity of Kanye West's "God Level."


Jun 12, 2014
Brand :
Client :
Agency :
TBWA/Chiat/Day-Los Angeles
Chief Creative Officer :
John Norman
Executive Creative Director :
Fabio Costa
Creative Director :
Linda Knight
Creative Director :
John Figone
Director :
Fernando Meirelles
Director :
Cassiano Prada
Production Company :
O2 Filmes
Associate Creative Director :
Mariota Essery
Executive Producer :
Guia Iacomin
Producer Assistant :
Joseph Haldeman
Executive Producer :
Rupert Maconick
Producer :
Luiz Braga
Director, Photography :
Andrea Faccioli
Sound Design :
Sound Designer :
Gus Koven
Executive Producer :
Ceinwyn Clark
Mix :
Music :
Kanye West
Music Label :
Def Jam Recordings
Additional Music :
Dan Teicher
Post Production :
The Whitehouse Post
Editor :
Russell Icke
Editor :
Rick Lawley
Editor :
Brandon Porter
Producer :
Joanna Manning
Visual Effects :
MPC Los Angeles

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Project Type