Ronaldinho Stars in a Futuristic Blockbuster in Heineken's Champions League Campaign
Fredrik Bond Directs Hollywood-Style Campaign Featuring Three Different Movie Genres
Editor's Pick
Heineken is illustrating the drama of soccer with a series of spots that put players into cinematic, Hollywood-style battles in this year's new campaign for its sponsrship of the UEFA Champions League tournament.
Directed by Fredrik Bond of Sonny, and with some spectacular VFX by MPC, the blockbuster-style ads, by Publicis Italy, feature three different genres of movie, each headed up by a different soccer star.
One, seen here, sees legendary Brazilian player Ronaldinho fending off adversaries in a "Blade Runner"-esque scenario. Another spot, seemingly set in the 18th Century, puts former Liverpool goalkeeper Jerzy Dudek into a duel scene in a muddy field outside a chateau, dodging a bullet that turns into a soccer ball. A third spot sees Dutch striker Ruud van Nistelrooy in an urban thriller-style chase against a bunch of adversaries, a la Jason Bourne.
The tagline of the ads is "Share the drama."
Credits
- Date
- Sep 13, 2017
- Brand :
- Heineken
- Client :
- Heineken
- Agency :
- Publicis-Italy
- Director :
- Fredrik Bond
- Global Chief Creative Officer :
- Bruno Bertelli
- Executive Creative Director :
- Cristiana Boccassini
- Executive Creative Director :
- Luca Cinquepalmi
- Executive Creative Director :
- Marco Venturelli
- Associate Creative Director :
- Eddy Guimaraes
- Head of TV :
- Silvia Cattaneo
- Worldwide Account Director :
- David Pagnoni
- Account Manager :
- Fabiola Miccone
- Production Company :
- Sonny London
- Line Producer :
- Alicia Richards
- Production Manager :
- Nicola Dempsey
- Director, Photography :
- Lasse Frank
- Edit Company :
- The Whitehouse Post
- Editor :
- Patric Ryan
- Post Production :
- MPC London
- Producer :
- Tomek Zietkiewicz
- Creative Director :
- Bill McNamara
- Visual Effects Supervisor :
- Jack Stone
- CG Supervisor :
- Greg McKneally
- Sound Design :
- Raja Sehgal
- Audio Post Production :
- Grand Central Recording Studios
- Soundtrack Original Music Composer :
- Wave Music
- Senior Director, Brand Global Commerce :
- Gianuca Di Tondo
- Brand Communication and Digital Director, Global Commerce :
- Anuraag Trikha
- Communication Manager of Global Commerce :
- Els Dijkhuizen
- Associate Creative Director :
- Vinicius Dalvi
Need a credit fix? Contact the Creativity Editors
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