Walmart hosts a ‘Gilmore Girls’ reunion in latest holiday spot

Walmart’s holiday campaign, themed “Give the Gifts that Show You Get Them,” continues with four new spots reuniting classic TV and movie duos, including Luke and Lorelai from “The Gilmore Girls.” Scott Patterson and Lauren Graham star in the 30-second spot above, with a bonus cameo from Sean Gunn as Kirk Gleason. Set at Luke’s Diner, the spot shows Luke giving Lorelai a Keurig coffee maker (packaged in a big Walmart box), indulging her caffeine addiction—as he jokes that she’s been “drinking him out of business.” Three other new spots reunite classic on-screen duos from “Love Jones,” “Crazy Rich Asians” and “SpongeBob SquarePants.” The full campaign includes 15 spots in addition to the 60-second ad that kicked things off in October. The campaign is a collaboration among Publicis Groupe agencies including Fallon, Publicis New York, The Community, Contender and Digitas. More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Walmart hosts a ‘Gilmore Girls’ reunion in latest holiday spot

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