Warner Bros. turned a 6,000 sq. foot space into an immersive cartoon dreamland

The Get Animated Invasion took place in NYC during New York Comic-Con. Over the course of four days, we transformed a 6,000 square foot retail space into an immersive Instagrammable cartoon dreamland. We had eight unforgettable cartoon realms including Bugs Bunny’s forest, a Flintstones Ice Cream Bar, a Marvin the Martian Planet X filled with custom-designed Funko Pop! Toys, and so much more. We invited influencer DJs to spin tunes, had Get Animated-themed cocktails and even had tattoo artists giving Marvin the Martian tattoos at the party. The first-ever Get Animated Invasion was a massive success with lines around the block all weekend, amazing press including attendance and coverage from ELLE, Refinery29, Seventeen, Bustle, Buzzfeed, The New York Times, Business Insider, Essence, Complex, Highsnobiety, Hypebeast, VIBE, WWD, Inside Hook, and Crave in addition to significant influencer attendance. Across digital and social the campaign drove over 40 million impressions and won Gold for Summit Creative: Experiential.

Warner Bros. turned a 6,000 sq. foot space into an immersive cartoon dreamland

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