Mitsubshi is promoting its L200 Triton Sport 4x4 in Brazil with a campaign that positions the vehicle as the "most badass truck in history," and to do so, it made a spot depicting what's meant to be the craziest, most epic battle of all time.
The ad, by Africa, is titled "Watermopylaegrad," the idea being that the battle seen here eclipses Waterloo, Thermopylae and Stalingrad. Imagine "Mad Max" meets 'Lord of the Rings" as fur-clad Viking types, leather-masked road warriors, cowboys, bow-wielding tribesman, army choppers and tanks all do their best to take down the truck. It can't be beaten. Directed by Vellas, from Saigon, it's great fun and will definitely get the "badass" message across.