This Insane Mitsubishi Truck Ad Is Like 'Mad Max' Meets 'Lord of the Rings'
Spot Depicts the Most Epic Battle in History
By
Alexandra Jardine
Published On
Oct 11, 2016
Editor's Pick
Mitsubshi is promoting its L200 Triton Sport 4x4 in Brazil with a campaign that positions the vehicle as the "most badass truck in history," and to do so, it made a spot depicting what's meant to be the craziest, most epic battle of all time.
The ad, by Africa, is titled "Watermopylaegrad," the idea being that the battle seen here eclipses Waterloo, Thermopylae and Stalingrad. Imagine "Mad Max" meets 'Lord of the Rings" as fur-clad Viking types, leather-masked road warriors, cowboys, bow-wielding tribesman, army choppers and tanks all do their best to take down the truck. It can't be beaten. Directed by Vellas, from Saigon, it's great fun and will definitely get the "badass" message across.
Credits
- Date
- Oct 11, 2016
- Brand :
- Mitsubishi
- Client :
- Mitsubishi
- Agency :
- Africa
- Chief Creative Officer :
- Sergio Gordilho
- Executive Creative Director :
- Eco Moliterno
- Creative Director :
- Alexandre Nego Lee Popoviski
- Creative Director :
- Paulo Junger
- Creative Team :
- Raphael Quatrocci
- Creative Team :
- Guilherme Ache
- Creative Team :
- Edson Rosa
- Creative Team :
- Gustavo Nardini
- Production :
- Rodrigo Ferrari
- Production :
- Patricia Melito
- Production :
- Mariana Hermeto
- Client Services :
- Celina Esteves
- Client Services :
- Carolina Barreto
- Client Services :
- Carolina Pires
- Planning :
- Rodrigo Maroni
- Planning :
- Marcia Neri
- Planning :
- Aldo Pini
- Planning :
- Vitor Amos
- Planning :
- Fabiana Andreoli
- Media :
- Luiz Fernando Vieira
- Media :
- Rodrigo Famelli
- Media :
- Rodrigo Rodrigues
- Media :
- Caio Lima
- Production Company :
- Saigon
- Director :
- Vellas
- Director, Photography :
- Pierre Kerchove
- Art Director :
- Marcelo Reginato
- Executive Producer :
- Marcelo Altschuler
- Production Coordinator :
- Carol Pessini
- Editing :
- Rami d'Aguiar
- Post Producer :
- Fabio Abreu
- Post Production Coordinator :
- Virgini Fares
- Post Production :
- Nash Production
- CG Direction/Motion Design :
- Cirilo Ulisses Bonazzi
- Sound Design :
- Big Foote Music
- Sound Producer :
- Chris Jordo
- Voiceover :
- Ithamar Lembo
- Client Approval :
- Robert Rittscher
- Client Approval :
- Fernando Julianelli
- Client Approval :
- Leticia Mesquita
- Client Approval :
- Marcelo Benaci
- Executive Creative Director :
- Rafael Pitanguy
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