We 'Get' Angelenos, Says Delivery App Postmates in Outdoor Push
Campaign by 180 L.A. Includes Insights From Data
Editor's Pick
Postmates, the West Coast-based delivery app, is unveiling an outdoor push throughout Los Angeles that reminds Angelenos that it "gets" their ordering habits--and the stuff they want.
Devised by agency 180LA, the "We Get It" campaign comprises OOH billboards, bus shelters, wild postings and interactive extensions across Los Angeles as well as digital and video extensions. Headlines from the campaign include: "When you're 'vegan' but you're drunk. Carnitas Tacos. We get it"; "When you want to ironically toast the country that secretly controls ours. Vodka. We get it" and "When the breakup was bad, but only 360 calories bad. Halo Top. Postmates. We get it."
Many of the insights based on data: for example, Halo Top is the most ordered item in L..A from Postmates' Fresh Category grocery delivery service. It's the latest example of a company turning its own data into fun creative, following the example of brands such as Spotify.
"'We get it' sets out to demonstrate to the people of Los Angeles not only what Postmates does--literally get you stuff--but also how Postmates gets the city, and the countless reasons why the people in it need the things they need," says Jason Rappaport, creative director at 180LA in a statement. "We've developed more than 50 bespoke executions throughout the city that speak specifically to L.A.'s different neighborhoods, iconic restaurants, food trends, and life situations and that will resonate with the people here. We're taking a fun, tongue-in-cheek run at this city, and if nothing else, it gives the people of L.A. something to look at while driving, other than their phones."
Credits
- Date
- Jan 24, 2018
- Brand :
- Postmates
- Client :
- Postmates
- Agency :
- 180 LA
- Senior Vice President, Brand Marketing and Communications :
- Abby Lunardini
- Content and Video Production :
- Madeleine Englis
- Brand Design Lead :
- Robert Maebert
- Executive Creative Director :
- Eduardo Marques
- Creative Director :
- Mike Bokman
- Creative Director :
- Jason Rappaport
- Senior Copywriter :
- Josh Hacohen
- Senior Art Director :
- Karine Grigorian
- Senior Art Director :
- Rance Randle
- Copywriter :
- Scott Fish
- Art Director :
- Vicky Mo
- Art Director :
- Sarah Romanoff
- Copywriter :
- Marisa Milisic
- Designer :
- Ting Teng
- Studio Artist :
- Tim Galvan
- Studio Artist :
- Keith Turner
- Studio Artist :
- Chad Leeper
- Creative Operations Director :
- Duco Muller
- Print Producer :
- Casey Henricks
- Head of Integrated Production :
- Natasha Wellesley
- Integrated Production Lead :
- Brian Jarmon
- Art and Content Producer :
- Jason Lau
- Animation/Developer :
- Rudy Perez
- Brand Director :
- Brenda Aguilar Schneider
- Associate Director :
- Rebecca Bowman
- Brand Coordinator :
- Marissa Mackel
- Strategist :
- Cecelia Girr
- Business Affairs Director :
- Loretta Zolliecoffer
- Business Affairs Manager :
- Ann Shelton
- Director, Brand Marketing :
- Lizz Niemeyer
- Media Agency :
- MBMG
Need a credit fix? Contact the Creativity Editors
Related work

Postmates: Postmates celebrates dishes that Asian American kids were made fun of for bringing to school

Postmates: Postmates made a funky ‘Takeoutfit’ to wear while eating on the couch on 4/20

Postmates: Postmates saves the day in famous tragedies throughout history
