Postmates, the West Coast-based delivery app, is unveiling an outdoor push throughout Los Angeles that reminds Angelenos that it "gets" their ordering habits--and the stuff they want.
Devised by agency 180LA, the "We Get It" campaign comprises OOH billboards, bus shelters, wild postings and interactive extensions across Los Angeles as well as digital and video extensions. Headlines from the campaign include: "When you're 'vegan' but you're drunk. Carnitas Tacos. We get it"; "When you want to ironically toast the country that secretly controls ours. Vodka. We get it" and "When the breakup was bad, but only 360 calories bad. Halo Top. Postmates. We get it."
Many of the insights based on data: for example, Halo Top is the most ordered item in L..A from Postmates' Fresh Category grocery delivery service. It's the latest example of a company turning its own data into fun creative, following the example of brands such as Spotify.
"'We get it' sets out to demonstrate to the people of Los Angeles not only what Postmates does--literally get you stuff--but also how Postmates gets the city, and the countless reasons why the people in it need the things they need," says Jason Rappaport, creative director at 180LA in a statement. "We've developed more than 50 bespoke executions throughout the city that speak specifically to L.A.'s different neighborhoods, iconic restaurants, food trends, and life situations and that will resonate with the people here. We're taking a fun, tongue-in-cheek run at this city, and if nothing else, it gives the people of L.A. something to look at while driving, other than their phones."