Stride Hires the 'World's Best Lawyer' in New Online Spots

A Crazy Marketing Director Makes Outrageous Claims in New W+K Work

Published On
Jun 11, 2014

Editor's Pick

To promote Stride gum's intense flavor, Wieden + Kennedy London has created this comedic campaign, featuring a megalomaniac marketing director who hires "the World's Best Lawyer" to ensure he can "do whatever the hell we want." (These include claiming it'll make you better at sex, using a famous track as his theme tune without asking the artist's permission and superimposing a pack of Stride onto a famous painting). The online film (directed by Biscuit's Jeff Low) is one of a series that also includes three 20 second clips and an eight second film aimed at mobile social sharing. Online display, OOH and social activity will also support the campaign, aimed at the US market.


Jun 11, 2014
Agency :
Wieden & Kennedy-London
Brand :
Client :
Creative Director :
Hollie Walker
Creative Director :
Freddie Powell
Producer :
Genevieve Sheppard
Executive Creative Director/Production :
Tony Davidson
Executive Creative Director/Production :
Kim Papworth
Executive Agency Producer :
Danielle Stewart
Production Company :
Biscuit Filmworks
Director :
Jeff Low
Executive Producer :
Orlando Wood
Line Producer :
Dwight Phipps
Director, Photography :
Bobby Shore
Editorial Company :
Mackenzie Cutler
Editor :
Dave Koza
Post Producer :
Evan Meeker
Visual Effects :
Flame Artist :
Iain Murray
Visual Effects Producer :
Lisa Vaughan
Graphics Titles :
Sebastiaan Laurentius
Music/Sound :
Adelphoi Music
Producer :
Sascha Darroch-Davies
Producer :
Greg Moore
Mix :
String & Tins
Mixer :
Will Cohen
Mixer :
Tom Guest
Producer :
Sam Brock

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Project Type