Forsman & Bodenfors goes big in its promotion for Sveriges Radio.
Mar 28, 2010
While the trend has been to go smaller and smaller with urls, Forsman and Bodenfors decided to take the opposite approach with with The Web Address Expander for Swedish public radio broadcaster Sveriges Radio.
Recently, the radio company has attempted to clarify its brand across all media by communicating its whole name. For example, its website address has gone from www.sr.se to www.sverigesradio.se. Forsman & Bodenfors was tasked with communicating this change to the web community. It didn't help that the company was heading the opposite direction of the rest of the tiny-trending online world, but the agency ran with it and created this cheeky Expander that turns any url into a ridiculously long one, which, at times may contain a hidden message, as in the expanded version of foxnews.com (seen here).