Mitsubishi : Welcome to the New Normal

Redefining Normal, Illinois.

Published On
Oct 09, 2011

Editor's Pick

Normal, Illinois, has had a long relationship with Mitsubishi. The Midwestern town has been the site of a manufacturing facility for many years. To launch the new electric 2012 Mitsubishi i next month, 180 LA is transforming this sleepy little town into EVTown, USA.

One thousand of the fuel-efficient vehicles will be made available to Normal residents, with Mitsubishi also putting up charging stations. "Normal EVTown is a community that is embracing new technology in an environmentally sound way," said mayor Chris Koos, who came up with the idea after visiting Mitsubishi executives. "It is a way of imaging the future and Normal is that future."

An accompanying TV and digital campaign positions Mitsubishi as a "likable" car and chronicles the journey of transforming Normal into something completely new.


Oct 10, 2011
Brand :
Client :
Executive Creative Director :
William Gelner
Creative Director :
Gavin Milner
Creative Director :
Grant Holland
Copywriter :
Michael Burdick
Art Director :
Michael Bokman
Head of Production :
Peter Cline
Managing Partner :
Peter Cline
Producer :
David Emery
Production Company :
Tool of North America
Director :
Matt Ogens
Director, Photography :
Antonio Calvache
Managing Director :
Brian Latt
Executive Producer :
Oliver Fuselier
Producer :
Kelly Christensen
Stylist :
Annie Bloom
Casting Company :
Claire Simon Casting
Casting Director :
Amy Newbold
Editorial :
Beast Editorial
Editor :
Charlie Lee
Executive Producer :
Sybil McCarthy
Assistant Editor :
Chancler Haynes
Colorist :
Bob Festa
Transfer Facility :
New Hat
Online/Visual Effects :
Recording Studio :
Eleven Sound
Mixer :
Jeff Payne
Assistant Mixer :
Ben Freer
Executive Producer :
DJ Fox-Engstrom
Music Company :
Creative Director :
Steph Altman
Executive Producer :
Michael Frick
Producer :
Shelley Altman
Agency :
180 LA

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