What to Look for When Hiring an Influencer Marketing Manager

Influencer marketing is now a central part of many businesses’ digital strategies. But the concept of hiring a dedicated marketing professional for this function is relatively new. It isn’t always possible to source a candidate who has already held a similar role, which can make it difficult to know which attributes to prioritize. As the industry’s most-trusted creator marketing software platform, CreatorIQ has helped numerous brands build world-class influencer programs. Now, CreatorIQ has tapped its unparalleled insight into the creator economy to produce a report outlining the six key skills behind any effective influencer marketing hire. The worksheet, which can be adapted to the user’s industry of choice, provides the framework hiring managers need to advertise for the right skills, and ask strategic interview questions. There’s also a handy list of differentiators to help you identify whether a particular candidate is likely to outperform others when managing your influencer marketing program. Learn about the social competencies necessary to establish an influencer network and the social media acumen you should expect from candidates, as well as which attitudes and approaches to look for when assessing applicants. With the right person on board, it’s possible to build the relationships you need to achieve stand-out success on social media. Click here to download the full worksheet and read more about the must-have qualities of the perfect influencer marketing hire.

What to Look for When Hiring an Influencer Marketing Manager

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