Cat food brand Whiskas has created its own digital assistant—but it's not for kitties, it's simply inspired by them.

Created via Almap BBDO, the MIA personal assistant is actually for kids, and the brand says it's based on feline curiosity. The device, designed in the shape of a cat, works using a motion sensor. When it senses that humans are nearby, the kitty assistant will start a conversation, asking questions about a whole variety of topics that kids will find interesting (some of them about cats) and offering multiple-choice answers. The device is 3D printed and comes in Whiskas' brand colors, white and purple.

Whiskas has only sent them thus far to "partners and friends of the brand" and has created a social video, seen here, "narrated" by a cat. We'd like to see the brand go further and design something that might help real cats "speak" to kids themselves.