Just Why Is This Guy 'Barry Ogden' a Celebrity in His Hometown?
Perhaps His Initials Are a Clue in Rexona's Latest Ads
Editor's Pick
In this Australian campaign by deodorant brand Rexona, an ordinary guy called Barry Ogden is really proud of the fact that he's something of a celebrity in his hometown -- but blissfully ignorant as to why. He gets special seats at restaurant, his own office at work, and people pointing at him on the bus. Perhaps his initials, B.O., are a clue: the campaign advocates that you don't become famous for it.
The online campaign is by JWT Sydney and directed by Dave Wood at Plaza. It's the first creative work for Rexona from the agency. Simon Langley, the executive dreative director, said in a statement: "Sometimes you can be famous for all the wrong reasons. We wanted to use humour to highlight the fact that some people are completely unaware that they have bad body odour, and challenge them to consider whether they are using the most effective products."
Credits
- Date
- Jul 19, 2016
- Brand:
- Rexona
- Client:
- Rexona
- Agency:
- J. Walter Thompson
- Client Marketing Director:
- Jon McCarthy
- Marketing Manager:
- John McKeon
- Senior Assistant Brand Manager:
- Estefania Rubinat
- Assistant Brand Manager:
- Morgan McBain
- Executive Creative Director:
- Simon Langley
- Copywriter:
- Giles Clayton
- Art Director:
- Simon Hayes
- Creative Planner:
- Carly Yanco
- GAD:
- Milly Hall
- GAD:
- Ana Lynch
- Director:
- Dave Wood
- Production Company:
- Plaza Films
- Producer:
- Amanda Slatyer
- Producer:
- Lee Thomson
- Company:
- Plaza Films
- Editor:
- Gaby Muri
- Post Production:
- Heckler
- Audio Post Production:
- Sound Reservoir
- PR Agency:
- Liquid Ideas
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