Why Corona is reversing its bottles on store shelves
Beer brand continues to highlight its natural credentials in Argentina initiative
Jul 01, 2021
Turning your product around so that branding doesn't show up on store shelves typically would be anathema to a marketer, but Corona is doing just that in a new campaign in Argentina.
The brand is highlighting its natural ingredients by reversing its bottles in stores, and consumers who buy online will also see the backside ingredients label displayed. To explain why it's done that there's also an outdoor campaign by agency DraftLine, showing the reversed bottle with the tagline "100% natural ingredients."