Nissan Just Got a Pig to Design a Racecar Circuit (Yes, Really)
'Pigcasso' Features in Stunt Promoting the Skyline's Direct Adaptive Steering
Editor's Pick
How do you promote a car whose design features the first motion transmission from steering wheel to the car wheels through electrical signals? TBWA/Hakuhodo came up with an off-the-wall idea for the Nissan Skyline: it got a pig to design a race circuit.
Pigcasso is a South African pig who has recently made a name for herself through her abstract paintings, famous for their complex line formations. So Nissan enlisted the pig to "design" a circuit for racing driver Michael Krumm.
The film sees Krumm, who is unaware of the complexity of the track design at first -- and the fact it was designed by a pig -- complete the circuit using the Skyline's Direct Adaptive Steering (DAS) technology. It's worth watching just for his face when the designer of the track is revealed -- and of course, for Pigcasso, if you weren't familiar with her "work."
Credits
- Date
- Aug 11, 2017
- Agency :
- TBWA/Hakuhodo-Tokyo
- Brand :
- Nissan
- Client :
- Nissan
- Senior Creative Director :
- Takayuki Niizawa
- Art Director :
- Yuki Tokuno
- Copywriter :
- Masaharu Kumagai
- Copywriter :
- Tetsuya Umeda
- Interactive Planner :
- Tetsuya Umeda
- Strategic Planner :
- Satoru Nakamura
- Agency Producer :
- Tsutomu Hirakue
- Interactive Producer :
- Ryosuke Oohata
- Account Director :
- Naoya Kitaori
- Production Company :
- Geek Pictures
- Head Producer :
- Yokoi Hidemitsu
- Producer :
- Eri Tomita
- Project Manager :
- Tomohiro Morishita
- Director :
- Ryo Takebayashi
- Camera Operator :
- Yusuke Suga
- Creative Director :
- Toshihide Murata
- Designer :
- Saki Kato
- Producer :
- Goshi Makkii
- Director :
- Shinya. Fukuda
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