Nissan Just Got a Pig to Design a Racecar Circuit (Yes, Really)

'Pigcasso' Features in Stunt Promoting the Skyline's Direct Adaptive Steering

Published On
Aug 11, 2017

Editor's Pick

How do you promote a car whose design features the first motion transmission from steering wheel to the car wheels through electrical signals? TBWA/Hakuhodo came up with an off-the-wall idea for the Nissan Skyline: it got a pig to design a race circuit.

Pigcasso is a South African pig who has recently made a name for herself through her abstract paintings, famous for their complex line formations. So Nissan enlisted the pig to "design" a circuit for racing driver Michael Krumm.

The film sees Krumm, who is unaware of the complexity of the track design at first -- and the fact it was designed by a pig -- complete the circuit using the Skyline's Direct Adaptive Steering (DAS) technology. It's worth watching just for his face when the designer of the track is revealed -- and of course, for Pigcasso, if you weren't familiar with her "work."

Credits

Date
Aug 11, 2017
Agency :
TBWA/Hakuhodo-Tokyo
Brand :
Nissan
Client :
Nissan
Senior Creative Director :
Takayuki Niizawa
Art Director :
Yuki Tokuno
Copywriter :
Masaharu Kumagai
Copywriter :
Tetsuya Umeda
Interactive Planner :
Tetsuya Umeda
Strategic Planner :
Satoru Nakamura
Agency Producer :
Tsutomu Hirakue
Interactive Producer :
Ryosuke Oohata
Account Director :
Naoya Kitaori
Production Company :
Geek Pictures
Head Producer :
Yokoi Hidemitsu
Producer :
Eri Tomita
Project Manager :
Tomohiro Morishita
Director :
Ryo Takebayashi
Camera Operator :
Yusuke Suga
Creative Director :
Toshihide Murata
Designer :
Saki Kato
Producer :
Goshi Makkii
Director :
Shinya. Fukuda

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