The Wilds on Amazon Prime Video was the binge-watch the world didn’t see coming.

It features a group of teenagers from radically different backgrounds who find themselves stranded on a remote island. The whole time, they’re unaware they’ve become the subjects of an elaborate social experiment.

To launch season two, we didn’t just invite fans to watch, we invited them to become part of the story via 1:1 text message campaign supported by a robust social campaign.