Willow Biosciences 2020 Rebrand

Published On
Feb 24, 2020


For Willow Biosciences, science is everything. It's the essence of their business. It also needed to become the core of their brand. We helped them reimagine the way their branding conveys their story, persona, values, and mission. And we did it in a modern way. Not in a static PDF, but through a dynamic, digitally appropriate guide. Including, a digital brand book and style guide, an easy to use website, in-depth customer research and insight, and more.  We created a differentiated, authentic brand identity in an entirely modern, digital-first way. 








Feb 24, 2020
Agency :
Critical Mass
Client :
Willow Biosciences
Art Director :
Joel Harding
Group Strategy Director :
Chrissie Graboski
Lead User Experience Designer :
Matt Stapley
Senior User Experience Designer :
Mike Pardy
Art Director :
Martine Lavoie
Market Research Lead :
Addy Graves
Market Researcher :
Rudi Skrudland
Copywriter :
Daisy Swain
Marketing Science Analyst :
Alvan Lee
Associate Director/ Market Research :
Mark Szabo
Search Strategist :
Steven Mudie
Developer :
Sebastian Gonzalez
Tech Lead :
Ryan Hull
Senior Producer :
Chad Kolesnik

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