Red Bull Flugtag : On the Wings of Glory (Episode 2)
I just wanna fly.
Sep 26, 2010
Mistress, L.A., the boutique agency founded by Mother alums Scott Harris and Damien Eley, creatives behind Mother's Pot Noodle the Musical, has embarked on another longform content endeavor with Red Bull's On the Wings of Glory, a series promoting the brand's global event Flugtag, where would-be aerialists attempt to propel homemade, human-powered flying machines off a 30-foot barge into the water. OTWOG is a five-part series following comedian Burt Kreischer, who becomes so inspired by the Flugtag event that he decides to become the first participant to launch a fully-functioning television studio as a Flugtag craft. The series airs on the Fox Sports Network and Kreischer Flugtag studio is set to launch during the show's finale airing on Sunday, October 3.
Mistress wrote and produced the show (check out an episode here), the TV tune-in campaign, as well as a clever digital promotion that allows people to build their own kooky crafts and crash them into their friends' web pages.