This new Guinness ad from AMV BBDO London introduces a new tag line for the brand- Bring It To Life.

Director Johnny Green shot the spot in multiple locations around the world. It depicts a group of strapping men physically bringing life - grass, coral, water - to barren places.

The spot marks a departure from the well-known Guinness tag line, Good Things Come to Those Who Wait, which has been in use for the past decade.