Guinness : World

Good things come to those who... wait, where's the slogan?

Published On
Nov 03, 2009

Editor's Pick

This new Guinness ad from AMV BBDO London introduces a new tag line for the brand- Bring It To Life.

Director Johnny Green shot the spot in multiple locations around the world. It depicts a group of strapping men physically bringing life - grass, coral, water - to barren places.

The spot marks a departure from the well-known Guinness tag line, Good Things Come to Those Who Wait, which has been in use for the past decade.


Nov 04, 2009
Brand :
Client :
Agency :
Executive Creative Director :
Paul Brazier
Creative :
Paul Brazier
Agency Producer :
Yvonne Chalkley
Director :
Johnny Green
Producer :
Fergus Brown
Production Manager :
Francis Mildmay-White
Director, Photography :
Wally Pfister
Production Designer :
Grant Major
Production Designer :
Peter Kirkegaarde
Post House :
The Mill
Edit House :
The Quarry
Editor :
Ted Guard
Additional Editing :
The Lab Post Production
Sound House :
Grand Central
Engineer :
Raja Seghal
Engineer :
Munzie Thind
Director, Photography :
Joost Van Gelder

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Project Type