IBM Makes A Movie Using Atoms, Lands at #4 in Our Best of Film
Scientists used 250 stop motion frames to create film
Editor's Pick
IBM has set a Guinness World Record for the world's smallest movie, with a film created using atoms (the smallest object known for engineering data storage). In a project created to "explore the limits of film-making", as well as to demonstrate IBM's data storage technology, the IBM technologists shrunk the screen down to the atomic level to create "The World's Smallest Movie: A Boy and His Atom."
The movie is comprised of almost 250 stop-motion frames that were combined into an animated film. Filming required thousands of precisely placed atoms to act as actors, props, and scenes as well as a two-ton microscope that operates at -268 degrees Celsius. You can see more about how it was made here. Agency Ogilvy & Mather North America worked on the project.
As part of the project, IBM also created Star Trek- inspired images made out of atoms, which will launch exclusively on its Star Trek Into Darkness mobile app.
Credits
- Date
- May 01, 2013
- Brand:
- IBM
- Client:
- IBM
- Chief Creative Officer:
- Steve Simpson
- Executive Creative Director:
- Susan Westre
- Group Creative Director/Art Director:
- Mike Hahn
- Copywriter/Group Creative Director:
- Ryan Blank
- Associate Creative Director:
- Niels West
- Associate Creative Director:
- Ricardo Leme Lopes
- Copywriter:
- Niels West
- Copywriter:
- Lauren Costa
- Art Director:
- Ramona Todoca
- Art Director:
- Ricardo Leme Lopes
- Executive Producer:
- Lee Weiss
- Partner/Producer:
- Alicia Zuluaga
- Agency Digital Producer:
- Julie Teicher
- Senior Partner/Group Planning Director:
- Magnus Blair
- Senior Director, Digital Strategy:
- Priya Varadachary
- Digital Strategist:
- Sissi Nie
- Social Media:
- Geoffrey Colon
- Social Media:
- Stuart Tracte
- Digital Media Supervisor:
- Nitin Sinha
- Agency:
- Ogilvy & Mather
- Media Planner:
- Katherine Moore
- IBM Scientist/Animator:
- Andreas Heinrich
- IBM Scientist/Animator:
- Christopher Lutz
- IBM Scientist/Animator:
- Ileana Rau
- IBM Scientist/Animator:
- Susanne Bowman
- Production Company:
- 1st Ave Machine
- Director:
- Nico Casavecchia
- Executive Producer:
- Sam Penfield
- Line Producer:
- Leanne Amos
- Post Producer:
- Michelle Seidenfrau
- 3D Lead:
- Beau Burrows
- Animation:
- Punga
- Editor:
- Peter Mostert
- Editorial Company:
- Hooligan
- Editorial Producer:
- Lauren Basile
- Programmer:
- Andrew Garrahan
- Visual Effects Supervisor:
- Greg Anderson
Need a credit fix? Contact the Creativity Editors