IBM Makes A Movie Using Atoms, Lands at #4 in Our Best of Film
Scientists used 250 stop motion frames to create film
Editor's Pick
IBM has set a Guinness World Record for the world's smallest movie, with a film created using atoms (the smallest object known for engineering data storage). In a project created to "explore the limits of film-making", as well as to demonstrate IBM's data storage technology, the IBM technologists shrunk the screen down to the atomic level to create "The World's Smallest Movie: A Boy and His Atom."
The movie is comprised of almost 250 stop-motion frames that were combined into an animated film. Filming required thousands of precisely placed atoms to act as actors, props, and scenes as well as a two-ton microscope that operates at -268 degrees Celsius. You can see more about how it was made here. Agency Ogilvy & Mather North America worked on the project.
As part of the project, IBM also created Star Trek- inspired images made out of atoms, which will launch exclusively on its Star Trek Into Darkness mobile app.
Credits
- Date
- May 01, 2013
- Brand :
- IBM
- Client :
- IBM
- Chief Creative Officer :
- Steve Simpson
- Executive Creative Director :
- Susan Westre
- Group Creative Director/Art Director :
- Mike Hahn
- Copywriter/Group Creative Director :
- Ryan Blank
- Associate Creative Director :
- Niels West
- Associate Creative Director :
- Ricardo Leme Lopes
- Copywriter :
- Niels West
- Copywriter :
- Lauren Costa
- Art Director :
- Ramona Todoca
- Art Director :
- Ricardo Leme Lopes
- Executive Producer :
- Lee Weiss
- Partner/Producer :
- Alicia Zuluaga
- Agency Digital Producer :
- Julie Teicher
- Senior Partner/Group Planning Director :
- Magnus Blair
- Senior Director, Digital Strategy :
- Priya Varadachary
- Digital Strategist :
- Sissi Nie
- Social Media :
- Geoffrey Colon
- Social Media :
- Stuart Tracte
- Digital Media Supervisor :
- Nitin Sinha
- Agency :
- Ogilvy & Mather
- Media Planner :
- Katherine Moore
- IBM Scientist/Animator :
- Andreas Heinrich
- IBM Scientist/Animator :
- Christopher Lutz
- IBM Scientist/Animator :
- Ileana Rau
- IBM Scientist/Animator :
- Susanne Bowman
- Production Company :
- 1st Ave Machine
- Director :
- Nico Casavecchia
- Executive Producer :
- Sam Penfield
- Line Producer :
- Leanne Amos
- Post Producer :
- Michelle Seidenfrau
- 3D Lead :
- Beau Burrows
- Animation :
- Punga
- Editor :
- Peter Mostert
- Editorial Company :
- Hooligan
- Editorial Producer :
- Lauren Basile
- Programmer :
- Andrew Garrahan
- Visual Effects Supervisor :
- Greg Anderson
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