IBM Makes A Movie Using Atoms, Lands at #4 in Our Best of Film

Scientists used 250 stop motion frames to create film

Published On
Apr 30, 2013

Editor's Pick

IBM has set a Guinness World Record for the world's smallest movie, with a film created using atoms (the smallest object known for engineering data storage). In a project created to "explore the limits of film-making", as well as to demonstrate IBM's data storage technology, the IBM technologists shrunk the screen down to the atomic level to create "The World's Smallest Movie: A Boy and His Atom."

The movie is comprised of almost 250 stop-motion frames that were combined into an animated film. Filming required thousands of precisely placed atoms to act as actors, props, and scenes as well as a two-ton microscope that operates at -268 degrees Celsius. You can see more about how it was made here. Agency Ogilvy & Mather North America worked on the project.

As part of the project, IBM also created Star Trek- inspired images made out of atoms, which will launch exclusively on its Star Trek Into Darkness mobile app.

Credits

Date
May 01, 2013
Brand :
IBM
Client :
IBM
Chief Creative Officer :
Steve Simpson
Executive Creative Director :
Susan Westre
Group Creative Director/Art Director :
Mike Hahn
Copywriter/Group Creative Director :
Ryan Blank
Associate Creative Director :
Niels West
Associate Creative Director :
Ricardo Leme Lopes
Copywriter :
Niels West
Copywriter :
Lauren Costa
Art Director :
Ramona Todoca
Art Director :
Ricardo Leme Lopes
Executive Producer :
Lee Weiss
Partner/Producer :
Alicia Zuluaga
Agency Digital Producer :
Julie Teicher
Senior Partner/Group Planning Director :
Magnus Blair
Senior Director, Digital Strategy :
Priya Varadachary
Digital Strategist :
Sissi Nie
Social Media :
Geoffrey Colon
Social Media :
Stuart Tracte
Digital Media Supervisor :
Nitin Sinha
Agency :
Ogilvy & Mather
Media Planner :
Katherine Moore
IBM Scientist/Animator :
Andreas Heinrich
IBM Scientist/Animator :
Christopher Lutz
IBM Scientist/Animator :
Ileana Rau
IBM Scientist/Animator :
Susanne Bowman
Production Company :
1st Ave Machine
Director :
Nico Casavecchia
Executive Producer :
Sam Penfield
Line Producer :
Leanne Amos
Post Producer :
Michelle Seidenfrau
3D Lead :
Beau Burrows
Animation :
Punga
Editor :
Peter Mostert
Editorial Company :
Hooligan
Editorial Producer :
Lauren Basile
Programmer :
Andrew Garrahan
Visual Effects Supervisor :
Greg Anderson

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