An elephant wreaks havoc on a city in holiday ad from WWF

Uncommon created the poignant black-and-white film promoting donation gifts

Published On
Nov 03, 2020

Editor's Pick

WWF is encouraging animal conservation donation gifts over the holiday period with a poignant spot about an elephant invasion.

The black-and-white film, created by Uncommon, features a young girl on the trail of a mysterious creature that has been wreaking havoc in her hometown, overturning cars, upending grocery stalls and and destroying playgrounds. Eventually she comes face-to-face with the beautiful African pachyderm.

"We would all be lost without a home," says the tagline.

The spot was produced via The Moving Picture Company (MPC) and directed by The Shirley Chipchase Collective, who used CG design and animation to craft the spot's creature star.

Like the recent spot from Greenpeace, featuring an animated jaguar, the ad highlights the destruction of animals' natural habitat—something which many environmentalists have highlighted as one of the factors behind coronavirus

Christmas is the most important fundraising opportunity for WWF’s conservation work, generating income to help protect species such as the elephant and restore their natural habitats. "By adopting an elephant, you’re not only protecting this much loved species, but also helping develop solutions for people to live safely alongside elephants and benefit from conservation efforts," said Tanya Steele, CEO at WWF, in a statement. "The generous donations we receive enable us to deliver positive environmental change across the globe and create a home where both nature and people can thrive.”

The spot is running on primetime TV in the U.K. and will air throughout the holiday period. 



Nov 03, 2020
Client :
Agency :
Uncommon Creative Studio
Production Company :
MPC Creative
Director :
The Shirley Chipchase Collective
Exec Producer :
James Niklasson
Service Company :
B2Y Production
Local EP :
Alex Kenanov
Local Producer :
Dani Vasev
Editor :
Zoe Izzard
Krum Rodriguez
Post Production :
Moving Picture Company
VFX Supervisor :
Filip Popov
CG Lead :
Matteo La Motta
2D Lead :
Warren Gebhardt
Animation :
Mack Knights
Asset Team :
Silvia Bartoli
Asset Team :
Amar Chundavadra
Asset Team :
Matteo La Motta
Asset Team :
Ria Banerjee
Asset Team :
Ullas Thunga
Comp :
Vaishali Awaghade
Comp :
Anand Swain
Comp :
Shaik Abdul Adil
Comp :
Pratyush Paruchuri
VFX Producer :
Sandra Eklund
Line Producer :
Salil Thapa
Grade :
Moving Picture Company
Colorist :
Matthieu Toullet
Soundtrack Composer :
Nils Frahm
Track Name :
Published by :
Manners McDade Music Publishing
Record Label :
Erased Tapes Records
Audio Post-Production :
Audio Engineer :
James Utting
Audio Producer :
Deborah Whitfield
Media Agency :
Media Agency :
Media Agency :
Merkley & Partners
Media Planner :
Deborah Batchelor
Media Planner :
Emma Bucknall
Media Planner :
Simon Hiblen

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Project Type