WWF is encouraging animal conservation donation gifts over the holiday period with a poignant spot about an elephant invasion.
The black-and-white film, created by Uncommon, features a young girl on the trail of a mysterious creature that has been wreaking havoc in her hometown, overturning cars, upending grocery stalls and and destroying playgrounds. Eventually she comes face-to-face with the beautiful African pachyderm.
"We would all be lost without a home," says the tagline.
The spot was produced via The Moving Picture Company (MPC) and directed by The Shirley Chipchase Collective, who used CG design and animation to craft the spot's creature star.
Like the recent spot from Greenpeace, featuring an animated jaguar, the ad highlights the destruction of animals' natural habitat—something which many environmentalists have highlighted as one of the factors behind coronavirus.
Christmas is the most important fundraising opportunity for WWF’s conservation work, generating income to help protect species such as the elephant and restore their natural habitats. "By adopting an elephant, you’re not only protecting this much loved species, but also helping develop solutions for people to live safely alongside elephants and benefit from conservation efforts," said Tanya Steele, CEO at WWF, in a statement. "The generous donations we receive enable us to deliver positive environmental change across the globe and create a home where both nature and people can thrive.”
The spot is running on primetime TV in the U.K. and will air throughout the holiday period.