Daniel Kaluuya takes a fantastical flight in Xbox trailer for Series X|S next-gen consoles

Star of 'Get Out,' 'Black Panther' goes on a wild ride through gaming universe

Published On
Oct 13, 2020

Editor's Pick

Microsoft Xbox takes viewers on a wild ride alongside actor Daniel Kaluuya in a fantastical trailer promoting the launch of its Series X and Series S next-gen consoles.

The spot from 215 McCann sees the “Get Out” and “Black Panther” actor settling down for the evening to play a video game, but once his bottom hits the couch, he’s immediately transported into a wondrous dreamscape. He plunges toward the ocean and encounters a fleet of pirate ships. He’s then swept up into the stratosphere, goes face-to-face with Halo hero Master Chief and becomes a god-like giant, curiously picking at planetary objects. Labrinth’s track “No Ordinary,” adds to the film’s celebratory vibe.

The spot, titled “Us Dreamers,” is part of Xbox’s global “Power Your Dreams” campaign and aims to capture the journey of gamers around the world. “In ‘Us Dreamers,’ we tell the story of all gamers as they create and explore new worlds and connect with friends, old and new,” said Craig McNary, director, Xbox brands and advertising, in a statement. “We invite gamers to join us in realizing new dreams and the full potential that gaming has to offer.”

Reset’s Ian Pons Jewell directed, while MPC was behind the spot’s dazzling visuals. The Series X and Series S consoles are set to drop on November 10. 

The spot aired this past weekend during Sunday Night Football’s game between the Minnesota Vikings and the Seattle Seahawks. The global campaign will be running in key markets, including the U.S., the U.K., Mexico, France, Australia and Germany. 
 

Credits

Date
Oct 13, 2020
Client :
Xbox
Client :
Microsoft XBOX
Agency :
215 McCann
Director Brands and Advertising :
Craig McNary
Sr. Manager Integrated Marketing :
Josh Munsee
Sr. Manager Integrated Marketing :
Josh Munsee
Chief Creative Officer :
Scott Duchon
Creative Director :
Nichole Geddes
Creative Director/Copywriter :
Mat Bunnell
Senior Art Director :
Savannah Hicks
Director of Integrated Production :
Mandi Holdorf
Senior Producer :
Megan Swan
Senior Producer :
Nina Roussarie
Associate Producer :
Jessie Ybarra
Director of Business Affairs :
Mary Beth Barney
Business Director :
Peter Goldstein
Management Supervisor :
Devina Hardatt
Account Supervisor :
Harold McKeon
Head of Strategy :
Brian Wakabayashi
Strategy Director :
Ryan Riley
Senior Strategist :
Christian Stewart
Production Company :
RESET
Director :
Ian Pons Jewell
Managing Director :
Dave Morrison
Executive Producer :
Deannie O’Neil
Editorial :
Whitehouse Post
Editor :
Tobias Suhm
Assistant Editor :
Joe Carugati
Assistant Editor :
Nick O’Neill
Executive Producer :
Joanna Manning
Producer :
Jordan Stricklin
VFX & COLOR :
MPC
Executive Producer :
Elexis Stearn
VFX Producer :
Nicole Saccardi
VFX Producer :
Warwick Hewett
VFX Producer :
Mireille Antoine
VFX Coordinator :
John Edson
VFX Coordinator :
Jamie Hughes
Line Producer :
Neela Kumuda P
Production Coordinator :
Sakshi Gaur
Color Executive Producer :
Meghan Lang Bice
Color Producer :
Sasha Pace
Colorist :
Ricky Gausis
Color Assist :
Sam Ziaie
Color Assist :
Nate Seymour
Creative Director :
Michael Gregory
Creative Director :
Dan Seddon
VFX Supervisor 2D :
Toya Drechsler
VFX Supervisor 2D :
David Filipe
VFX Supervisor 3D :
Zhenya Vladi
VFX Supervisor 3D :
Corinne DeOrsay
VFX Supervisor 3D :
Fabian Frank
CG Supervisor :
Raju Ganesh S
2D Supervisor :
Rashabh Butani
Pre-vis :
David Hickey
Pre-vis :
Parker Sellers
Pre-vis :
Andrew Price
Pre-vis :
Samir Patel
Pre-vis :
Fabian Frank
Pre-vis :
Kristian Bonne
Pre-vis :
James Bown
Pre-vis :
Chris Welsby
Pre-vis :
Clementine Supiot
Asset :
Silvia Bartoli
Asset :
Marco Gifuni
Asset :
Pascual Rubio Cervera
Asset :
Michael Reed
Asset :
Tom Hearne
Asset :
Corinne DeOrsay
Asset :
Jemmy Molero
Asset :
Bibin Balan
Asset :
S Shashi Kumar
Asset :
Vivek Mayanglambam
Asset :
Bibin Balan
Asset :
Vinutha R
Asset :
Selva Kumar K
Rigging :
Navin Pinto
Rigging :
Gretchen Asmar
Rigging :
Maximilian Mallmann
Look Development :
Fabian Frank
Look Development :
Giovanni Bianchet
Look Development :
Pascual Rubio Cervera
Concepts :
Ivan Khomenko
Concepts :
Leandre Lagrange
Concepts :
Michelle Tolo
Concepts :
Mike Davis
Concepts :
Andrew Kim
Concepts :
Eric Fulghum
Concepts :
Farid Sandoval
Concepts :
Jake Lunt
Concepts :
Lino Khay
Concepts :
Leandre Lagrange
Concepts :
Farid Sandoval
Animation :
David Bryan
Animation :
Chris Welsby
Animation :
Andrew Price
Animation :
Samir Patel
Animation :
Ty Coyle
Animation :
Marco Capparelli
Animation :
Clementine Supiot
Animation :
Mack Knights
Animation :
James Bown
Animation :
Shiny Rajan
FX :
Dan Bodenstein
FX :
Nate Skeen
FX :
Rob Richardson
FX :
Selcuk Ergen
FX :
Radu Ciubotariu
FX :
Arnau Gilabert
FX :
Umesh Namdev
FX :
Ashwath Thiraviam
FX :
Kartik Gupta
Lighting :
Tim Kafka
Lighting :
Sherryn Pattarawuttiwong
Lighting :
Nate Skeen
Lighting :
Tom Hearne
Lighting :
Asher Stusek
Lighting :
Brendon Echsner
Lighting :
Zhenya Vladi
Lighting :
Pascual Rubio Cervera
Lighting :
Fabian Frank
Lighting :
Giovanni Bianchet
Lighting :
Chris Huland
Lighting :
Kiril Mirkov
Lighting :
Mattias Lullini
Lighting :
Stephane Ranaldi
Lighting :
William Laban
Lighting :
Aritra Sarkar
Lighting :
Raju Ganesh S
Compositing :
Navid Sanati
Compositing :
Toya Drechlser
Compositing :
Kyle Belko
Compositing :
Andy Roberts
Compositing :
David Ince
Compositing :
Hector Cabrera
Compositing :
Jason Heinze
Compositing :
Oliver Caiden
Compositing :
Sandra Ross
Compositing :
Sorie Conteh
Compositing :
David Piombino
Compositing :
Gustavo Bellon
Compositing :
David Filipe
Compositing :
Mithun Alex
Compositing :
Ed Taylor
Compositing :
Pavan Balagam
Compositing :
Yashvardhan Jain
Compositing :
Shaik Abdul Adul
Compositing :
Manideep Sanisetty
Compositing :
Yashvardhan Jain
Compositing :
Akula Srikanth
Compositing :
Abhilash A
Flame :
Claus Hansen
Flame :
Sean Anderson
DMP :
Marco Genovesi
DMP :
Megan Bailey
DMP :
Ed Babb
DMP :
Radhakrishnan R
DMP :
Joyett Fernandes
DMP :
Sachin Sureshrao Dhapudkar
DMP :
Bakiyaraj P
DMP :
Shanmugavel V
Prep :
Sreejimol C.P
Prep :
Suresh P
Prep :
Anurag Sing Kushwaha
Prep :
Sreeji
Music Company :
Walker Music
Executive Producer :
Sara Matarazzo
Executive Producer :
Stephanie Pigott
Music Supervisor :
Chief Engineer :
Chris Nungary
Track Title :
No Ordinary
Artist :
Labrinth
Courtesy of :
Columbia Records
Courtesy of :
Sony
Courtesy of :
ATV Music Publishing
Sound Design & Mix :
Lime Studios
Sound Designer and Audio Mixer :
Rohan Young
Audio Assistant :
Jeremy Nicols
Executive Producer :
Susie Boyajan

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