Daniel Kaluuya takes a fantastical flight in Xbox trailer for Series X|S next-gen consoles
Star of 'Get Out,' 'Black Panther' goes on a wild ride through gaming universe
Editor's Pick
Microsoft Xbox takes viewers on a wild ride alongside actor Daniel Kaluuya in a fantastical trailer promoting the launch of its Series X and Series S next-gen consoles.
The spot from 215 McCann sees the “Get Out” and “Black Panther” actor settling down for the evening to play a video game, but once his bottom hits the couch, he’s immediately transported into a wondrous dreamscape. He plunges toward the ocean and encounters a fleet of pirate ships. He’s then swept up into the stratosphere, goes face-to-face with Halo hero Master Chief and becomes a god-like giant, curiously picking at planetary objects. Labrinth’s track “No Ordinary,” adds to the film’s celebratory vibe.
The spot, titled “Us Dreamers,” is part of Xbox’s global “Power Your Dreams” campaign and aims to capture the journey of gamers around the world. “In ‘Us Dreamers,’ we tell the story of all gamers as they create and explore new worlds and connect with friends, old and new,” said Craig McNary, director, Xbox brands and advertising, in a statement. “We invite gamers to join us in realizing new dreams and the full potential that gaming has to offer.”
Reset’s Ian Pons Jewell directed, while MPC was behind the spot’s dazzling visuals. The Series X and Series S consoles are set to drop on November 10.
The spot aired this past weekend during Sunday Night Football’s game between the Minnesota Vikings and the Seattle Seahawks. The global campaign will be running in key markets, including the U.S., the U.K., Mexico, France, Australia and Germany.
Credits
- Date
- Oct 13, 2020
- Client :
- Xbox
- Client :
- Microsoft XBOX
- Agency :
- 215 McCann
- Director Brands and Advertising :
- Craig McNary
- Sr. Manager Integrated Marketing :
- Josh Munsee
- Sr. Manager Integrated Marketing :
- Josh Munsee
- Chief Creative Officer :
- Scott Duchon
- Creative Director :
- Nichole Geddes
- Creative Director/Copywriter :
- Mat Bunnell
- Senior Art Director :
- Savannah Hicks
- Director of Integrated Production :
- Mandi Holdorf
- Senior Producer :
- Megan Swan
- Senior Producer :
- Nina Roussarie
- Associate Producer :
- Jessie Ybarra
- Director of Business Affairs :
- Mary Beth Barney
- Business Director :
- Peter Goldstein
- Management Supervisor :
- Devina Hardatt
- Account Supervisor :
- Harold McKeon
- Head of Strategy :
- Brian Wakabayashi
- Strategy Director :
- Ryan Riley
- Senior Strategist :
- Christian Stewart
- Production Company :
- RESET
- Director :
- Ian Pons Jewell
- Managing Director :
- Dave Morrison
- Executive Producer :
- Deannie O’Neil
- Editorial :
- The Whitehouse Post
- Editor :
- Tobias Suhm
- Assistant Editor :
- Joe Carugati
- Assistant Editor :
- Nick O’Neill
- Executive Producer :
- Joanna Manning
- Producer :
- Jordan Stricklin
- VFX & COLOR :
- MPC
- Executive Producer :
- Elexis Stearn
- VFX Producer :
- Nicole Saccardi
- VFX Producer :
- Warwick Hewett
- VFX Producer :
- Mireille Antoine
- VFX Coordinator :
- John Edson
- VFX Coordinator :
- Jamie Hughes
- Line Producer :
- Neela Kumuda P
- Production Coordinator :
- Sakshi Gaur
- Color Executive Producer :
- Meghan Lang Bice
- Color Producer :
- Sasha Pace
- Colorist :
- Ricky Gausis
- Color Assist :
- Sam Ziaie
- Color Assist :
- Nate Seymour
- Creative Director :
- Michael Gregory
- Creative Director :
- Dan Seddon
- VFX Supervisor 2D :
- Toya Drechsler
- VFX Supervisor 2D :
- David Filipe
- VFX Supervisor 3D :
- Zhenya Vladi
- VFX Supervisor 3D :
- Corinne DeOrsay
- VFX Supervisor 3D :
- Fabian Frank
- CG Supervisor :
- Raju Ganesh S
- 2D Supervisor :
- Rashabh Butani
- Pre-vis :
- David Hickey
- Pre-vis :
- Parker Sellers
- Pre-vis :
- Andrew Price
- Pre-vis :
- Samir Patel
- Pre-vis :
- Fabian Frank
- Pre-vis :
- Kristian Bonne
- Pre-vis :
- James Bown
- Pre-vis :
- Chris Welsby
- Pre-vis :
- Clementine Supiot
- Asset :
- Silvia Bartoli
- Asset :
- Marco Gifuni
- Asset :
- Pascual Rubio Cervera
- Asset :
- Michael Reed
- Asset :
- Tom Hearne
- Asset :
- Corinne DeOrsay
- Asset :
- Jemmy Molero
- Asset :
- Bibin Balan
- Asset :
- S Shashi Kumar
- Asset :
- Vivek Mayanglambam
- Asset :
- Bibin Balan
- Asset :
- Vinutha R
- Asset :
- Selva Kumar K
- Rigging :
- Navin Pinto
- Rigging :
- Gretchen Asmar
- Rigging :
- Maximilian Mallmann
- Look Development :
- Fabian Frank
- Look Development :
- Giovanni Bianchet
- Look Development :
- Pascual Rubio Cervera
- Concepts :
- Ivan Khomenko
- Concepts :
- Leandre Lagrange
- Concepts :
- Michelle Tolo
- Concepts :
- Mike Davis
- Concepts :
- Andrew Kim
- Concepts :
- Eric Fulghum
- Concepts :
- Farid Sandoval
- Concepts :
- Jake Lunt
- Concepts :
- Lino Khay
- Concepts :
- Leandre Lagrange
- Concepts :
- Farid Sandoval
- Animation :
- David Bryan
- Animation :
- Chris Welsby
- Animation :
- Andrew Price
- Animation :
- Samir Patel
- Animation :
- Ty Coyle
- Animation :
- Marco Capparelli
- Animation :
- Clementine Supiot
- Animation :
- Mack Knights
- Animation :
- James Bown
- Animation :
- Shiny Rajan
- FX :
- Dan Bodenstein
- FX :
- Nate Skeen
- FX :
- Rob Richardson
- FX :
- Selcuk Ergen
- FX :
- Radu Ciubotariu
- FX :
- Arnau Gilabert
- FX :
- Umesh Namdev
- FX :
- Ashwath Thiraviam
- FX :
- Kartik Gupta
- Lighting :
- Tim Kafka
- Lighting :
- Sherryn Pattarawuttiwong
- Lighting :
- Nate Skeen
- Lighting :
- Tom Hearne
- Lighting :
- Asher Stusek
- Lighting :
- Brendon Echsner
- Lighting :
- Zhenya Vladi
- Lighting :
- Pascual Rubio Cervera
- Lighting :
- Fabian Frank
- Lighting :
- Giovanni Bianchet
- Lighting :
- Chris Huland
- Lighting :
- Kiril Mirkov
- Lighting :
- Mattias Lullini
- Lighting :
- Stephane Ranaldi
- Lighting :
- William Laban
- Lighting :
- Aritra Sarkar
- Lighting :
- Raju Ganesh S
- Compositing :
- Navid Sanati
- Compositing :
- Toya Drechlser
- Compositing :
- Kyle Belko
- Compositing :
- Andy Roberts
- Compositing :
- David Ince
- Compositing :
- Hector Cabrera
- Compositing :
- Jason Heinze
- Compositing :
- Oliver Caiden
- Compositing :
- Sandra Ross
- Compositing :
- Sorie Conteh
- Compositing :
- David Piombino
- Compositing :
- Gustavo Bellon
- Compositing :
- David Filipe
- Compositing :
- Mithun Alex
- Compositing :
- Ed Taylor
- Compositing :
- Pavan Balagam
- Compositing :
- Yashvardhan Jain
- Compositing :
- Shaik Abdul Adul
- Compositing :
- Manideep Sanisetty
- Compositing :
- Yashvardhan Jain
- Compositing :
- Akula Srikanth
- Compositing :
- Abhilash A
- Flame :
- Claus Hansen
- Flame :
- Sean Anderson
- DMP :
- Marco Genovesi
- DMP :
- Megan Bailey
- DMP :
- Ed Babb
- DMP :
- Radhakrishnan R
- DMP :
- Joyett Fernandes
- DMP :
- Bakiyaraj P
- DMP :
- Shanmugavel V
- Prep :
- Sreejimol C.P
- Prep :
- Suresh P
- Prep :
- Anurag Sing Kushwaha
- Prep :
- Sreeji
- Music Company :
- Walker Music
- Executive Producer :
- Sara Matarazzo
- Executive Producer :
- Stephanie Pigott
- Chief Engineer :
- Chris Nungary
- Track Title :
- No Ordinary
- Artist :
- Labrinth
- Courtesy of :
- Columbia Records
- Courtesy of :
- Sony
- Courtesy of :
- ATV Music Publishing
- Sound Design & Mix :
- Lime Studios
- Sound Designer and Audio Mixer :
- Rohan Young
- Audio Assistant :
- Jeremy Nicols
- Executive Producer :
- Susie Boyajan
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