These gorgeous 'travel' destinations can all be found within the Xbox universe

Travel-themed campaign by McCann London urges viewers to 'Visit Xbox'

Published On
Apr 25, 2019

Editor's Pick

The latest work for Microsoft's Xbox looks and feels like a travel campaign, but it's actually encouraging you to visit the gaming platform's virtual worlds. 

Created by McCann London, the campaign, running globally in 29 markets, launches with a tourist board-style film, seen here, and on the ‘Visit Xbox’ website, which features locations shot by in-game photographers. The site enables gaming "tourists" to find their next destination, whether they want to visit a quaint village or relax on a paradise-like beach. It also has a postcard generator and holiday-themed bundles.

The campaign is designed to promote Xbox One X Enhanced games and the "spectacular scenery" they offer. As part of it, Xbox and game developers will host live guided tours of "Forza Horizon 4" on mixer.com, an interactive streaming platform, and will stream the content onto billboards in the Westfield shopping mall in London. The campaign also includes a travel-style guidebook to gaming worlds, published and written by Rough Guides.

Credits

Date
Apr 25, 2019
Client:
Xbox
Agency:
McCann - London
Chief Creative Officer McCann UK and Co-President, McCann London:
Rob Doubal
Chief Creative Officer McCann UK and Co-President, McCann London:
Laurence Thomson
Executive Creative Director:
Jamie Mietz
Executive Creative Director:
Sanjiv Mistry
Senior Creative:
Jim Nilsson
Senior Creative:
Jacob Bjordal
Director:
Jim Nilsson
Director:
Jacob Bjordal
Head of Strategy:
Karen Crum
Senior Planner:
James Appleby
Senior Planner:
Fannie David
Head of Art:
Dan Howarth
Designer:
Matthew Thomas
Designer:
Nazima Motegheria
Project Director:
Clare Prager
Project Manager:
Anna Curtis
Managing Partner:
Sailesh Jani
Senior Account Director:
Nicole Robinson-Spaude
Account Director:
Andy Wynn
Senior Account Manager:
Conor Lloyd
Account Manager:
Anastasia Imam
Account Manager:
Lucy Manning
Account Executive:
Eloise Thompson
EVP and CCO at McCann UK:
Rob Smith
Chief Production Officer McCann Wg EMEA, MD Craft EMEA:
Sergio Lopez
Executive Producer:
Kin-man Ly
Head of Studio:
Ellis Faint
Producer:
Alex Dougan
Producer:
Jeremy Reichman
Print Producer:
Liam White
Art Buyer:
Pam Oskam
Junior Producer:
Harvey Winter
Creative Researcher:
Holly Webster
Production Company:
Fire Without Smoke
Post Production:
Craft
Production Company:
Momentum
Creative Technologist:
Tai Smith
Production Company:
Attention Seekers
Production Company:
Clockwork

Need a credit fix? Contact the Creativity Editors

Industry
Project Type