These gorgeous 'travel' destinations can all be found within the Xbox universe
Travel-themed campaign by McCann London urges viewers to 'Visit Xbox'
Editor's Pick
The latest work for Microsoft's Xbox looks and feels like a travel campaign, but it's actually encouraging you to visit the gaming platform's virtual worlds.
Created by McCann London, the campaign, running globally in 29 markets, launches with a tourist board-style film, seen here, and on the ‘Visit Xbox’ website, which features locations shot by in-game photographers. The site enables gaming "tourists" to find their next destination, whether they want to visit a quaint village or relax on a paradise-like beach. It also has a postcard generator and holiday-themed bundles.
The campaign is designed to promote Xbox One X Enhanced games and the "spectacular scenery" they offer. As part of it, Xbox and game developers will host live guided tours of "Forza Horizon 4" on mixer.com, an interactive streaming platform, and will stream the content onto billboards in the Westfield shopping mall in London. The campaign also includes a travel-style guidebook to gaming worlds, published and written by Rough Guides.
Credits
- Date
- Apr 25, 2019
- Client :
- Xbox
- Agency :
- McCann - London
- Chief Creative Officer McCann UK and Co-President, McCann London :
- Rob Doubal
- Chief Creative Officer McCann UK and Co-President, McCann London :
- Laurence Thomson
- Executive Creative Director :
- Jamie Mietz
- Executive Creative Director :
- Sanjiv Mistry
- Senior Creative :
- Jim Nilsson
- Senior Creative :
- Jacob Bjordal
- Director :
- Jim Nilsson
- Director :
- Jacob Bjordal
- Head of Strategy :
- Karen Crum
- Senior Planner :
- James Appleby
- Senior Planner :
- Fannie David
- Head of Art :
- Dan Howarth
- Designer :
- Matthew Thomas
- Designer :
- Nazima Motegheria
- Project Director :
- Clare Prager
- Project Manager :
- Anna Curtis
- Managing Partner :
- Sailesh Jani
- Senior Account Director :
- Nicole Robinson-Spaude
- Account Director :
- Andy Wynn
- Senior Account Manager :
- Conor Lloyd
- Account Manager :
- Anastasia Imam
- Account Manager :
- Lucy Manning
- Account Executive :
- Eloise Thompson
- EVP and CCO at McCann UK :
- Rob Smith
- Chief Production Officer McCann Wg EMEA, MD Craft EMEA :
- Sergio Lopez
- Executive Producer :
- Kin-man Ly
- Head of Studio :
- Ellis Faint
- Producer :
- Alex Dougan
- Producer :
- Jeremy Reichman
- Print Producer :
- Liam White
- Art Buyer :
- Pam Oskam
- Junior Producer :
- Harvey Winter
- Creative Researcher :
- Holly Webster
- Production Company :
- Fire Without Smoke
- Post Production :
- Craft
- Production Company :
- Momentum
- Creative Technologist :
- Tai Smith
- Production Company :
- Attention Seekers
- Production Company :
- Clockwork
Need a credit fix? Contact the Creativity Editors
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