Xfinity's virtual camp gives kids the sleep-away experience in their living rooms

Goodby Silverstein & Partners puts TV stars and athletes to work as camp counselors

Published On
Jul 14, 2020

Editor's Pick

Millions of children are stuck at home this summer, so they’ll miss out on the sleep-away camp experience. No canoeing or arts and crafts. No talent shows or archery or hiking. Short-sheeting is still a possibility, though. Siblings can be cruel.

To fill the void, Goodby Silverstein & Partners and Comcast’s Xfinity created a free, virtual camp for kids: Camp Tonsafun. Hosted by Jade Catta-Preta of E!’s “The Soup,” short videos feature entertainers, celebrities and athletes as camp counselors, presenting classes on activities for kids ages 5 to 12. The episodes appear on Xfinity platforms including X1 and Flex and can be viewed on YouTube.

Xfinity customers can quickly access the classes on X1 and Flex when they say "summer camp" into the Xfinity Voice Remote. The program is part of Xfinity's summer guide comprising more than 2,000 hours of entertainment and also includes other programs like "Virtual Vacations," "For the Family" recommendations for a game or movie night and a "Summer Reading List," featuring a lineup of shows and films based on books.

Currently, kids can learn how to make a mango dessert with Carmen Aub, an actress from “El Señor de los Cielos” or an at-home obstacle course with Nate Burkhalter from “Exatlón Estados Unidos.” Future classes will include a Minions drawing lesson with Brad Ableson, co-director of “Minions: The Rise of Gru,” basketball drills with Trevon Jenifer from Team USA and ninja instructions from Jessie Graff from “American Ninja Warrior.”



Jul 14, 2020
Client :
Agency :
Goodby Silverstein & Partners
Executive Vice President Chief Marketing Office :
Sophia Ahmad
SVP Brand Marketing and Communications :
Peter Intermaggio
SVP Brand Marketing :
Todd Arata
VP Brand Marketing :
Dustin Hayes
Senior Director Brand and Experiential Marketing :
Rose Holden
Director Brand Marketing :
Kristin Polidoro
Senior Manager Brand Marketing :
Jennifer Reiley
Co-Chairmen :
Jeff Goodby
Co-Chairmen :
Rich Silverstein
Chief Creative Officer :
Margaret Johnson
Executive Creative Director :
Jim Elliot
Creative Director :
Jon Wolanske
Creative Director :
Jon Wyville
Associate Creative Director :
Maria Lee
Associate Creative Director :
Ricardo Uribe
Art Director :
Neha Guria
Copywriter :
Paul Monk
Copywriter :
Alex Petosa
Senior Designer :
Benny Gold
Managing Partner :
Leslie Barrett
Executive Group Account Director :
Chad Bettor
Account Director :
Tom Powers
Account Manager :
Mollie Norin
Assistant Account Manager :
Hannah Hadley
Partner Head of Brand Strategy :
Bonnie Wan
Partner Head of Communication Strategy :
Christine Chen
Director of Brand Strategy :
John Thorpe
Communication Strategy Director :
Maren Severtson
Sr. Analytics Strategist :
Jack Sloman
Co director of Production :
Leila Gage
Co director of Production :
Margaret Brett-Kearns
Executive Producer :
James Horner
Agency Producer :
Lauren Adams
Director of Business Affairs :
Judy Ybarra
Business Affairs Manager :
Stuart Pidrak
Production Company :
Tool of North America
Director :
Alex Richanbach
Director of Photography :
Billy Peña
Executive Producer :
Rob Sexton
Producer :
Christian Nurse
Managing Director :
Nancy Hacohen
Editing Company :
Editor :
Pete Koob
Assistant Editor :
Stefan Manz
Assistant Editor :
Chance St. George
Executive Producer :
Deanne Mehling
Producer :
Caylee Banz
Audio and Sound-Design Company :
Sound Designer :
Nicholas DeMatteo
Audio Engineer :
Nicholas DeMatteo
Executive Producer :
Joshua Brown
Music :
Nicholas DeMatteo
Mix :
Nicholas DeMatteo
VFX Company :
Head of Production / EP :
Deanne Mehling
Senior VFX Producer :
Caylee Banz
Color Grade :
Company 3
Color Grade :
Dave Hussey
VFX Lead Flame Artist :
Brendan Crockett

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