Xfinity's virtual camp gives kids the sleep-away experience in their living rooms
Goodby Silverstein & Partners puts TV stars and athletes to work as camp counselors
Editor's Pick
Millions of children are stuck at home this summer, so they’ll miss out on the sleep-away camp experience. No canoeing or arts and crafts. No talent shows or archery or hiking. Short-sheeting is still a possibility, though. Siblings can be cruel.
To fill the void, Goodby Silverstein & Partners and Comcast’s Xfinity created a free, virtual camp for kids: Camp Tonsafun. Hosted by Jade Catta-Preta of E!’s “The Soup,” short videos feature entertainers, celebrities and athletes as camp counselors, presenting classes on activities for kids ages 5 to 12. The episodes appear on Xfinity platforms including X1 and Flex and can be viewed on YouTube.
Xfinity customers can quickly access the classes on X1 and Flex when they say "summer camp" into the Xfinity Voice Remote. The program is part of Xfinity's summer guide comprising more than 2,000 hours of entertainment and also includes other programs like "Virtual Vacations," "For the Family" recommendations for a game or movie night and a "Summer Reading List," featuring a lineup of shows and films based on books.
Currently, kids can learn how to make a mango dessert with Carmen Aub, an actress from “El Señor de los Cielos” or an at-home obstacle course with Nate Burkhalter from “Exatlón Estados Unidos.” Future classes will include a Minions drawing lesson with Brad Ableson, co-director of “Minions: The Rise of Gru,” basketball drills with Trevon Jenifer from Team USA and ninja instructions from Jessie Graff from “American Ninja Warrior.”
Credits
- Date
- Jul 14, 2020
- Client :
- Xfinity
- Agency :
- Goodby Silverstein & Partners
- Executive Vice President Chief Marketing Office :
- Sophia Ahmad
- SVP Brand Marketing and Communications :
- Peter Intermaggio
- SVP Brand Marketing :
- Todd Arata
- VP Brand Marketing :
- Dustin Hayes
- Senior Director Brand and Experiential Marketing :
- Rose Holden
- Director Brand Marketing :
- Kristin Polidoro
- Senior Manager Brand Marketing :
- Jennifer Reiley
- Co-Chairmen :
- Jeff Goodby
- Co-Chairmen :
- Rich Silverstein
- Chief Creative Officer :
- Margaret Johnson
- Executive Creative Director :
- Jim Elliot
- Creative Director :
- Jon Wolanske
- Creative Director :
- Jon Wyville
- Associate Creative Director :
- Maria Lee
- Associate Creative Director :
- Ricardo Uribe
- Art Director :
- Neha Guria
- Copywriter :
- Paul Monk
- Copywriter :
- Alex Petosa
- Senior Designer :
- Benny Gold
- Managing Partner :
- Leslie Barrett
- Executive Group Account Director :
- Chad Bettor
- Account Director :
- Tom Powers
- Account Manager :
- Mollie Norin
- Assistant Account Manager :
- Hannah Hadley
- Partner Head of Brand Strategy :
- Bonnie Wan
- Partner Head of Communication Strategy :
- Christine Chen
- Director of Brand Strategy :
- John Thorpe
- Communication Strategy Director :
- Maren Severtson
- Sr. Analytics Strategist :
- Jack Sloman
- Co director of Production :
- Leila Gage
- Co director of Production :
- Margaret Brett-Kearns
- Executive Producer :
- James Horner
- Agency Producer :
- Lauren Adams
- Director of Business Affairs :
- Judy Ybarra
- Business Affairs Manager :
- Stuart Pidrak
- Production Company :
- Tool of North America
- Director :
- Alex Richanbach
- Director of Photography :
- Billy Peña
- Executive Producer :
- Rob Sexton
- Producer :
- Christian Nurse
- Managing Director :
- Nancy Hacohen
- Editing Company :
- Cut+Run
- Editor :
- Pete Koob
- Assistant Editor :
- Stefan Manz
- Assistant Editor :
- Chance St. George
- Executive Producer :
- Deanne Mehling
- Producer :
- Caylee Banz
- Audio and Sound-Design Company :
- eLevel
- Sound Designer :
- Nicholas DeMatteo
- Audio Engineer :
- Nicholas DeMatteo
- Executive Producer :
- Joshua Brown
- Music :
- Nicholas DeMatteo
- Mix :
- Nicholas DeMatteo
- VFX Company :
- Jogger
- Head of Production / EP :
- Deanne Mehling
- Senior VFX Producer :
- Caylee Banz
- Color Grade :
- Company 3
- Color Grade :
- Dave Hussey
- VFX Lead Flame Artist :
- Brendan Crockett
Need a credit fix? Contact the Creativity Editors
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