Xfinity foils young love in an '80s-inspired romp
Goodby Silverstein & Partners puts a modern spin on an old tale
Editor's Pick
Like the smarmy protagonist of an ‘80s movie, a teenage boy sneaks his way across a suburban lawn. Wait for lights out? Check. Treats for the guard dog? Check. Sturdy trellis for easy access to the second floor? Check.
His goal, of course, is the waiting arms of his girlfriend, who’s left her bedroom window open.
Though the scenario occurs at the home where John Hughes' classic Ferris Bueller film was shot, it isn’t the ‘80s anymore, and homeowners don’t take kindly to strange kids from the neighborhood invading their personal space. In a world of Nests and GoPros and nanny cams, how’s a guy supposed to get some late-night action?
This time it’s his own phone that gives him away, when it connects to the home’s Xfinity network and pings his girlfriend’s dad, who stops the tryst before it can begin.
The 60-second TV spot by Goodby Silverstein & Partners is directed by Nick Ball via MJZ. It follows more experiential fare from the agency for Xfinity, like a reality TV-themed bar in Miami Beach and a live paranormal investigation of a mansion.
Credits
- Date
- Aug 28, 2019
- Agency :
- Goodby Silverstein & Partners
- Senior Vice President of Brand Marketing :
- Todd Arata
- Vice President of Brand Marketing :
- Dustin Hayes
- Senior Director Brand and Experiential Marketing :
- Rose Holden
- Sr. Specialist Brand Marketing & Communications :
- Victoria Cianciulli
- Co-Chairman :
- Jeff Goodby
- Chief Creative Officer :
- Margaret Johnson
- Executive Creative Director :
- Jim Elliott
- Creative Director :
- Tristan Graham
- Creative Director :
- Felipe Lima
- Copywriter :
- Theo Bayani
- Art Director :
- Miguel Gonzalez
- Copywriter :
- Jonathan Pelleg
- Art Director :
- Jeff Fang
- Executive Producer :
- James Horner
- Senior Producer :
- Tess Kenner
- Executive Group Account Director :
- Chad Bettor
- Account Director :
- Rachel Fagin
- Account Manager :
- Lauren Berry
- Assistant Account Manager :
- Sara Jane Stephens
- Director of Brand Strategy :
- John Thorpe
- Director of Communications :
- Meredith Vellines
- Director of Business Affairs :
- Judy Ybarra
- Associate Business Affairs Manager :
- Stuart Pidrak
- Production Company :
- MJZ
- Director :
- Nick Ball
- Executive Producer :
- Emma Wilcockson
- Producer :
- Karen Chen
- Director of Photography :
- Mihai Malaimare Jr.
- Production Designer :
- Jamie Vickers
- Editorial :
- Final Cut
- Executive Producer :
- Suzy Ramirez
- Senior Producer :
- Ana Orrach
- Editor :
- Crispin Struthers
- Assistant Editor :
- Evan Bleustein
- Assistant Editor :
- Dillon Stoneburner
- Sound Design and Mix :
- Lime Studios
- Sound Engineer :
- Joel Waters
- Assistant Sound Engineer :
- Enrique Salgado
- Executive Producer :
- Susie Boyajan
- Senior Producer :
- Kayla Phungglan
- Finishing/VFX Production :
- The Mill
- Director of Production :
- Enca Kaul
- Senior Producer :
- Erin Hicke
- Coordinator :
- Will Tyler
- Coordinator :
- Sean Tomek
- On Set Supervisor :
- Alex Candlish
- VFX Supervisor :
- Tim Rudgard
- 2D Lead Artist/Finishing Artist :
- Adam Lambert
- 2D Lead Artist/Finishing Artist :
- Tim Robbins
- 2D Lead Artist/Finishing Artist :
- Scott Johnson
- 2D Artist :
- Yukiko Ishiwata
- Colorist :
- Adam Scott
- Executive Producer Color :
- Linda Jackson
- Color Coordinator :
- Jessica Amburgey
- Color Assists :
- Gemma Parr
- Music Company :
- Songs for Film & T.V.
- Music Supervisor :
- David Fisher
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