Netflix : You Gotta Get It, To Get It -- Test Results
DDB Vancouver Gets You to Play 'Name That/Those Movie(s)'
Jul 14, 2014
While many Americans have already grown dependent on video streaming sites, the Canadian market is a little newer to the practice. With its "You Gotta Get It, to Get It" campaign, Netflix Canada hopes to encourage Canadians to take up a viewing habit in this new campaign from DDB Canada Vancouver. Three spots directed by Brian Billow feature dramatic scenes, actually, "reeanactments" of famous moments from movies and TV shows, from the classic airport chase and candlelit proposal to the always nerve wracking test results. But only the true aficionado would know their origins -- and could decipher what the heck the people in the ads are talking about.