The online portion of Microsoft's "You Make it You" marketing push, which overall insists that its portable music product Zune is brought to life by the content you put in it, not only includes banner ads, but a psychedelic, colorful, musical site that boasts its range of services. McCann Worldgroup, San Francisco's division T.A.G., along with interactive partner Firstborn, used artwork from a handful of chosen graphic artists to create a series of vivid animated worlds based on Zune features like music, podcasts, video, radio and pictures.

Using an approach that seems similar to the Infinite Oz/Zoom Quilt projects, Firstborn implemented a tunnel-like effect that's engaged by clicking and holding, taking you through the series of oddball worlds, each with their own distinctive color patterns and Adult Swim-like creations.