YouTube TV brings NFL mascots together in one home for NFL Sunday Ticket ad
Matthijs van Heijningen Jr. directed the :45, with impressive visual effects from The Mill
Editor's Pick
Around Super Bowl time, YouTube TV rolled out one of our favorite ads of the year so far—a spot that showed Ravens, Seahawks and Eagles embarking on their annual migration in a hilarous spoof of nature shows, promoting NFL Sunday Ticket.
Now, the streamer and director Matthijs van Heijningen Jr. reunite for another fun Sunday Ticket spot, which brings to life—quite literally—what it feels like to spend Sundays with all of your favorite teams. The spot was made in-house by YouTube Creative Studio.
The visual effects from The Mill are great, and the whole production has a fun vibe. The track, “Sunday Morning” by the Velvet Underground, is obviously lyrically apt, but also reinforces the lightness of the idea. The Giant lumbering in at the end is a great moment, too—a fresh visual kicker wisely kept under wraps to that point.
Also read: YouTube TV’s NFL Sunday Ticket has players flying south for the winter
“Our team worked very closely with Matthijs van Heijningen Jr., who stayed involved through all the edit and finish, to bring a fun personality to all animals and make sure they felt believable in the story,” Christian Haas, director of YouTube Creative Studio, told Ad Age.
The details are fun, too. Haas pointed out that if you look closely, you’ll see the ram fluffing the couch cushions and the jaguar staring attentively at an appetizing cardinal.
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Credits
- Date
- Aug 22, 2024
- Client :
- YouTube TV
- Client :
- NFL Sunday Ticket
- Agency :
- YouTube Creative Studio
- ECD :
- Christian Haas
- Group Creative Lead :
- Becca Wadlinger
- Group Creative Director :
- Brandon Viney
- Art Director :
- Devin Gillespie
- Copywriter :
- Heather Ryder
- Producer :
- Jules Brown
- Producer :
- Maia Van Zandt
- Strategy :
- Caroline Watts
- Music Supervisor :
- Michael Paoletta
- Creative Business Manager :
- Gina Keough
- CMO :
- Danielle Tiedt
- VP Marketing :
- Angela Courtin
- Director of Marketing :
- Wes Harris
- Group Brand Marketing Manager :
- Bradley Okamoto
- Product Marketing Manager :
- Kelsey Spencer
- Production :
- MJZ
- Director :
- Matthijs Van Heijningen
- President/Executive Producer :
- David Zander
- Senior Executive Producer :
- Eriks Krumins
- Line Producer :
- Donald Taylor
- Director of Photography :
- Adam Arkapaw
- Production Designer :
- Brock Houghton
- Editorial :
- Union Editorial
- Editor :
- Jono Griffith
- 2nd Editor :
- Joe Hughes
- EP :
- Joe Ross
- Head of Production :
- Dani DuHadway Spagnoli
- Manager Partner :
- Michael Raimondi
- Animation :
- The Mill
- VFX :
- Technicolor
- Creative Director :
- Chris Knight
- Creative Director :
- Robert Sethi
- VFX Supervisor :
- Chris Bayol
- VFX Supervisor :
- Fabien Frank
- 2D Lead Artist :
- Lane Jolly
- 3D Artist :
- Arnau Gilabert
- 3D Artist :
- Brendon Echsner
- 3D Artist :
- Cinzia Pegorin
- 3D Artist :
- Daniel Soo
- 3D Artist :
- Dave Barosin
- 3D Artist :
- Daishi Takishima
- 3D Artist :
- David Mayhew
- 3D Artist :
- Gustavo Gonzalez
- 3D Artist :
- Gleaces Juvilian
- 3D Artist :
- Jacob Bergman
- 3D Artist :
- James Chan
- 3D Artist :
- Jessica Groom
- 3D Artist :
- Judit Lopez
- 3D Artist :
- Ken Jones
- 3D Artist :
- Luca Maccarrelli
- 3D Artist :
- Mari Chung
- 3D Artist :
- Mathilde LeGloahec
- 3D Artist :
- Maximilian Mallmann
- 3D Artist :
- Navin Pinto
- 3D Artist :
- Nikolas Larsson
- 3D Artist :
- Nitesh Nagda
- 3D Artist :
- Paolo Ceresa
- 3D Artist :
- Peter Christiensen
- 3D Artist :
- Raul Brossy
- 3D Artist :
- Samir Patel
- 3D Artist :
- Sebastian Nino
- 3D Artist :
- Selcuk Ergen
- 3D Artist :
- Silvia Bartoli
- 3D Artist :
- Tommy Taylor
- 3D Artist :
- Will Burdett
- 3D Artist :
- Ziming Liu
- 3D Artist :
- Aliasgar Barodawala
- 3D Artist :
- Dakoju Shashi Kumar
- 3D Artist :
- Biswajit Tarafder
- 3D Artist :
- Polam Tirumala Reddy
- 3D Artist :
- Rakesh Maruthi Pujari
- 3D Artist :
- Tarun Nishad
- 3D Artist :
- Venkatesan R.
- 3D Artist :
- Vikas Soni
- 2D Artist :
- Dylan Streiff
- 2D Artist :
- Rob Ufer
- 2D Artist :
- Katerina Arroyo
- 2D Artist :
- Abigail Riegel
- Tracking :
- Momo Yang
- Tracking :
- Elangovan Ganeshan
- Tracking :
- Gautam Sarode
- Tracking :
- Arjun Babu
- Tracking :
- Ganesh Macchinndranth Vitekar
- Tracking :
- Kishor Shivaji Apune
- Tracking :
- Mansi Kodikal
- Tracking :
- Mukesh Gavade
- Tracking :
- Ram Kumar Sharma
- Tracking :
- Sarathkumar K
- Tracking :
- Sathya Narayanan
- Tracking :
- Shridhar Bhat
- Tracking :
- Shubham Sah
- Tracking :
- Titisa Sarkar
- Tracking :
- Upasana Choudhary
- Tracking :
- Anirudh Krishna Kurve
- Tracking :
- Anuja Oak
- Tracking :
- Jaswantsingh Nikam
- Tracking :
- Vishal Shirsat
- Roto & Paint :
- Sivakumar R
- Roto & Paint :
- Ashok Kota
- Roto & Paint :
- Appu Gowda
- Roto & Paint :
- Bhanu Prakash Singh Thakur
- Roto & Paint :
- Radha Kumari
- Roto & Paint :
- Shiji L S
- Roto & Paint :
- Prajeesh E
- Roto & Paint :
- Asif Khurshid Alam Ansari
- Roto & Paint :
- Laxman Janardhan Pawar
- Roto & Paint :
- Sangram Londhe
- Roto & Paint :
- Sikandar Shaikh
- Roto & Paint :
- Chetan Shelar
- Executive Producer :
- Hillary Thomas
- VFX Producer :
- Jeremy Brooks
- VFX Producer :
- Warwick Hewett
- Associate Producer :
- Rahul Khanna
- Production Coordinator :
- Rachel Dorrothy
- Production Coordinator :
- Shruti Manoj Kohad
- Audio :
- Field Day Sound
- Sound Design & Mix :
- Natalie Huizenga
- Audio Post EP :
- Leslie Carthy
- Color Grade :
- Company 3
- Colorist :
- Sofie Borup
- Color Producer :
- Shannen Troup
- Color Assist :
- Matt Paul
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