YouTube TV brings NFL mascots together in one home for NFL Sunday Ticket ad

Matthijs van Heijningen Jr. directed the :45, with impressive visual effects from The Mill

Published On
Aug 22, 2024

Editor's Pick

Around Super Bowl time, YouTube TV rolled out one of our favorite ads of the year so far—a spot that showed Ravens, Seahawks and Eagles embarking on their annual migration in a hilarous spoof of nature shows, promoting NFL Sunday Ticket.

Now, the streamer and director Matthijs van Heijningen Jr. reunite for another fun Sunday Ticket spot, which brings to life—quite literally—what it feels like to spend Sundays with all of your favorite teams. The spot was made in-house by YouTube Creative Studio.

The visual effects from The Mill are great, and the whole production has a fun vibe. The track, “Sunday Morning” by the Velvet Underground, is obviously lyrically apt, but also reinforces the lightness of the idea. The Giant lumbering in at the end is a great moment, too—a fresh visual kicker wisely kept under wraps to that point.

Also read: YouTube TV’s NFL Sunday Ticket has players flying south for the winter

“Our team worked very closely with Matthijs van Heijningen Jr., who stayed involved through all the edit and finish, to bring a fun personality to all animals and make sure they felt believable in the story,” Christian Haas, director of YouTube Creative Studio, told Ad Age.

The details are fun, too. Haas pointed out that if you look closely, you’ll see the ram fluffing the couch cushions and the jaguar staring attentively at an appetizing cardinal. 

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Credits

Date
Aug 22, 2024
Client :
YouTube TV
Client :
NFL Sunday Ticket
Agency :
YouTube Creative Studio
ECD :
Christian Haas
Group Creative Lead :
Becca Wadlinger
Group Creative Director :
Brandon Viney
Art Director :
Devin Gillespie
Copywriter :
Heather Ryder
Producer :
Jules Brown
Producer :
Maia Van Zandt
Strategy :
Caroline Watts
Music Supervisor :
Michael Paoletta
Creative Business Manager :
Gina Keough
CMO :
Danielle Tiedt
VP Marketing :
Angela Courtin
Director of Marketing :
Wes Harris
Group Brand Marketing Manager :
Bradley Okamoto
Product Marketing Manager :
Kelsey Spencer
Production :
MJZ
Director :
Matthijs Van Heijningen
President/Executive Producer :
David Zander
Senior Executive Producer :
Eriks Krumins
Line Producer :
Donald Taylor
Director of Photography :
Adam Arkapaw
Production Designer :
Brock Houghton
Editorial :
Union Editorial
Editor :
Jono Griffith
2nd Editor :
Joe Hughes
EP :
Joe Ross
Head of Production :
Dani DuHadway Spagnoli
Manager Partner :
Michael Raimondi
Animation :
The Mill
VFX :
Technicolor
Creative Director :
Chris Knight
Creative Director :
Robert Sethi
VFX Supervisor :
Chris Bayol
VFX Supervisor :
Fabien Frank
2D Lead Artist :
Lane Jolly
3D Artist :
Arnau Gilabert
3D Artist :
Brendon Echsner
3D Artist :
Cinzia Pegorin
3D Artist :
Daniel Soo
3D Artist :
Dave Barosin
3D Artist :
Daishi Takishima
3D Artist :
David Mayhew
3D Artist :
Gustavo Gonzalez
3D Artist :
Gleaces Juvilian
3D Artist :
Jacob Bergman
3D Artist :
James Chan
3D Artist :
Jessica Groom
3D Artist :
Judit Lopez
3D Artist :
Ken Jones
3D Artist :
Luca Maccarrelli
3D Artist :
Mari Chung
3D Artist :
Mathilde LeGloahec
3D Artist :
Maximilian Mallmann
3D Artist :
Navin Pinto
3D Artist :
Nikolas Larsson
3D Artist :
Nitesh Nagda
3D Artist :
Paolo Ceresa
3D Artist :
Peter Christiensen
3D Artist :
Raul Brossy
3D Artist :
Samir Patel
3D Artist :
Sebastian Nino
3D Artist :
Selcuk Ergen
3D Artist :
Silvia Bartoli
3D Artist :
Tommy Taylor
3D Artist :
Will Burdett
3D Artist :
Ziming Liu
3D Artist :
Aliasgar Barodawala
3D Artist :
Dakoju Shashi Kumar
3D Artist :
Biswajit Tarafder
3D Artist :
Polam Tirumala Reddy
3D Artist :
Rakesh Maruthi Pujari
3D Artist :
Tarun Nishad
3D Artist :
Venkatesan R.
3D Artist :
Vikas Soni
2D Artist :
Dylan Streiff
2D Artist :
Rob Ufer
2D Artist :
Katerina Arroyo
2D Artist :
Abigail Riegel
Tracking :
Momo Yang
Tracking :
Elangovan Ganeshan
Tracking :
Gautam Sarode
Tracking :
Arjun Babu
Tracking :
Ganesh Macchinndranth Vitekar
Tracking :
Kishor Shivaji Apune
Tracking :
Mansi Kodikal
Tracking :
Mukesh Gavade
Tracking :
Ram Kumar Sharma
Tracking :
Sarathkumar K
Tracking :
Sathya Narayanan
Tracking :
Shridhar Bhat
Tracking :
Shubham Sah
Tracking :
Titisa Sarkar
Tracking :
Upasana Choudhary
Tracking :
Anirudh Krishna Kurve
Tracking :
Anuja Oak
Tracking :
Jaswantsingh Nikam
Tracking :
Vishal Shirsat
Roto & Paint :
Sivakumar R
Roto & Paint :
Ashok Kota
Roto & Paint :
Appu Gowda
Roto & Paint :
Bhanu Prakash Singh Thakur
Roto & Paint :
Radha Kumari
Roto & Paint :
Shiji L S
Roto & Paint :
Prajeesh E
Roto & Paint :
Asif Khurshid Alam Ansari
Roto & Paint :
Laxman Janardhan Pawar
Roto & Paint :
Sangram Londhe
Roto & Paint :
Sikandar Shaikh
Roto & Paint :
Chetan Shelar
Executive Producer :
Hillary Thomas
VFX Producer :
Jeremy Brooks
VFX Producer :
Warwick Hewett
Associate Producer :
Rahul Khanna
Production Coordinator :
Rachel Dorrothy
Production Coordinator :
Shruti Manoj Kohad
Audio :
Field Day Sound
Sound Design & Mix :
Natalie Huizenga
Audio Post EP :
Leslie Carthy
Color Grade :
Company 3
Colorist :
Sofie Borup
Color Producer :
Shannen Troup
Color Assist :
Matt Paul

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