YouTube TV brings NFL mascots together in one home for NFL Sunday Ticket ad

Around Super Bowl time, YouTube TV rolled out one of our favorite ads of the year so far—a spot that showed Ravens, Seahawks and Eagles embarking on their annual migration in a hilarous spoof of nature shows, promoting NFL Sunday Ticket. Now, the streamer and director Matthijs van Heijningen Jr. reunite for another fun Sunday Ticket spot, which brings to life—quite literally—what it feels like to spend Sundays with all of your favorite teams. The spot was made in-house by YouTube Creative Studio. The visual effects from The Mill are great, and the whole production has a fun vibe. The track, “Sunday Morning” by the Velvet Underground, is obviously lyrically apt, but also reinforces the lightness of the idea. The Giant lumbering in at the end is a great moment, too—a fresh visual kicker wisely kept under wraps to that point. Also read: YouTube TV’s NFL Sunday Ticket has players flying south for the winter “Our team worked very closely with Matthijs van Heijningen Jr., who stayed involved through all the edit and finish, to bring a fun personality to all animals and make sure they felt believable in the story,” Christian Haas, director of YouTube Creative Studio, told Ad Age. The details are fun, too. Haas pointed out that if you look closely, you’ll see the ram fluffing the couch cushions and the jaguar staring attentively at an appetizing cardinal. More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

YouTube TV brings NFL mascots together in one home for NFL Sunday Ticket ad

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