2025 Creativity Awards: Best Use of Music

Adidas rallies England soccer fans with perfect use of Beatles hit ‘Hey Jude’

A still from Adidas' ad "Hey Jude" from 2024, showing the words "YOU GOT THIS" overlaid on a young mans face, which is looking off to the side expressionless.
Adidas wins Best Use of Music at the 2025 Creativity Awards for its use of The Beatles’ “Hey Jude” to rally England soccer fans around the national team’s star Jude Bellingham. (Adidas)
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May 01, 2025 02:00 AM

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