2025 Creativity Awards: Best Partnership/Collaboration

For Coors and Wrangler, jeans washed in beer were a natural fit

A man wearing jeans leans against a bar while drinking a Coors. The words "Beer Wash Jeans" appear on the ad.
A collaboration between Coors Banquet and Wrangler generated 1.14 billion earned impressions. (Molson Coors)
JS
By:
Jon Springer
May 01, 2025 02:00 AM

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