2025 Creativity Awards: Branded Entertainment/Content Campaign of the Year

Xbox’s ‘Everyday Tactician’ is a master class in storytelling

Gamer Nathan Owolabi wears headphones and a graphic of stats is overlaid on his photo.
Gamer Nathan Owolabi got a job with Bromley F.C. as part of the Xbox campaign “The Everyday Tactician.” (Ely & Rory)
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By:
Lindsay Rittenhouse
May 01, 2025 02:00 AM

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