Cannes Lions

Powerade, e.l.f., Heineken campaigns shortlisted in Titanium at Cannes

Grid of 18 black-and-white portraits of diverse athletes, each holding a marker and appearing to sign the words “The Code” followed by their name, as part of Powerade’s “The Athlete’s Code” campaign. The Powerade logo is overlaid in white and blue text on each image.
Powerade’s ‘The Athletes Code’ allows athletes to pause their sponsorship commitments to focus on mental health. (Powerade)
TN
By:
Tim Nudd
Last Updated
June 03, 2025 01:00 PM

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