Olympics
Throughout the Games, Ad Age tracked everything related to Olympic marketing, including brand promotions, TV ratings, athlete endorsements and social media highlights.
The number includes the NBC broadcast network, cable channels such as USA and the Peacock streaming service, NBC Sports said in a release on Monday.
What the Summer Games viewership rebound means for modern sports marketing.
NBCU partnered with TikTok, YouTube and other social platforms to launch a “Creator Collective” for the Olympic Games as part of its long-term Gen Z marketing strategy.
Showing prowess and personality, athlete-influencers became social media stars during the Paris Olympics, creating buzz for their brands and inviting new collaborations.
Peacock’s marketing plays on differentiated features from NBCUniversal’s linear Olympics coverage.
Google’s “Dear Sydney” had been criticized for appearing tone-deaf to AI concerns.
Backlash to “Dear Sydney” mirrors that which followed Apple’s “Crush” earlier this year.
A new spot for Copilot follows Microsoft’s Super Bowl effort.
Mirimar’s “Spot It Early” for Montefiore Einstein flashes back to breaking’s Bronx, New York origins as its Olympic debut arrives.
