Influencers & Creators

Brands are starting to use AI agents to execute creator deals—what it means for the industry

How creator marketers are grappling with AI agents
AI agents can now speak with creators for brands, handling tasks ranging from initial outreach to sending out briefs and follow-ups. (Getty Images)
BD
By:
Brandon Doerrer
May 27, 2025 09:00 AM

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Cannes Lions
Cannes Lions predictions—top creatives pick 53 campaigns to win

The Lion hopefuls this year range from a movie and TV captioning innovation to a gloriously unruly TikTok account.

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Cannes Lions predictions—top creatives pick 53 campaigns to win
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Behind marketers’ agency briefs meant to secure Cannes Lions wins