Tariffs and recession fears—tracking the ad industry’s response to the economy

Brands and agencies are adjusting strategies in response to the Trump tariffs and growing recession concerns.
US President Donald Trump signs an executive order during a tariff announcement in the Rose Garden of the White House in Washington, DC, US, on Wednesday, April 2, 2025.
President Donald Trump’s tariffs are having a major impact on the economy. (Jim Lo Scalzo/Bloomberg)
Last Updated
April 11, 2025 07:56 PM