Media Buying & Planning

Walmart Connect’s first Vizio play— bringing CTV inventory to retail advertisers

Walmart Vizio TV screen, retail
Walmart is laying out its strategies for TV brand Vizio, which it acquired in 2024. (AdAge Illustration/Adobe Stock)
JN
By:
Jack Neff
Last Updated
April 14, 2025 02:17 PM

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Media Agencies
WPP to rebrand GroupM as WPP Media
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Industry leaders react to the news.

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Parker Herren
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Why Possible frustrated marketers and vendors
Possible Conference
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Bayer launches global creative and media review
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Reimagined Brawny man launches a third ply, and it’s no joke
CPG
JN
By:
Jack Neff
Reimagined Brawny man launches a third ply, and it’s no joke