Donna Tweeten - Ad Age

Donna Tweeten has been named president, Hy-Vee, Inc., overseeing private brands, merchandising, marketing, and digital development efforts at the $13 billion company. Tweeten will also guide the evolution of Red Media, Hy-Vee’s new retail media network. Her promotion marks the first time a woman has been named president of Hy-Vee. She is only the sixth president of Hy-Vee in the company’s 92-year history. Previously, Tweeten was executive vice president, chief of staff, chief marketing officer. Tweeten has been with Hy-Vee since 2006 and has more than 30 years of brand management experience. She also served as president and chief creative officer of The Meyocks Group, a brand marketing firm.

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